PROSPECTS AND OPPORTUNITIES
Men to prioritise comfort when buying apparel and footwear
While formal menswear will continue to see sales increase in the forecast period, male consumers will favour more comfortable apparel. Even more so than women, Romanian men will put more accent on functionality and comfort, especially in the context of a dynamic lifestyle.
Growing demand across Romania for premium menswear
The competitive environment in menswear will become even more dynamic during the forecast period, with an expanding range of products of all prices and quality. Cities beyond Bucharest, like Cluj, Iasi, Timisoara, are seeing increased interest in premium menswear due to rising incomes and more luxury-focused shopping options.
E-commerce channel is growing appeal among male shoppers
Menswear brands are seeing higher levels of consumer engagement online, particularly during discount events like Black Friday, as price-sensitive Romanians look for deals. While in-store shopping remains popular, online platforms are expanding reach, especially among young men accustomed to e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Romania?
- Where is future growth expected to be most dynamic?
Menswear in Romania - Category analysis
KEY DATA FINDINGS
Formalwear remains important in menswear
Men prioritise essential garments
Casual apparel strikes a chord with men
Men to prioritise comfort when buying apparel and footwear
Growing demand across Romania for premium menswear
E-commerce channel is growing appeal among male shoppers
Apparel and Footwear in Romania - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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