PROSPECTS AND OPPORTUNITIES
Male consumers will continue to appreciate the all-under-one-roof strategy
Male consumers will continue to appreciate the all-under-one-roof strategy when it comes to their shopping missions, which helps to make the shopping experience more efficient. Therefore, retailers which offer multiple brands and types of apparel and footwear will continue to attract attention – especially those which offer an omnichannel strategy.
Increased purchasing power likely to boost sales of high-end brands
Increased purchasing power over the forecast period is likely to boost sales of high-end brands in menswear. While women are more inclined to purchase second-hand items, with designer brands falling under this area, along with buying a wider range of apparel, men are more inclined to purchase certain set pieces and brands which they like and trust, with a simpler philosophy to the purchasing process.
Growing popularity and availability of retail e-commerce platforms align with men’s demand for convenient and efficient shopping
The escalating popularity and accessibility of multi-brand e-commerce platforms, such as Temu, Shein, About You, Glami, Zalando and more, are expected to attract a larger male customer base over the forecast period. The main drivers here include access to less common brands which can be found in one convenient place, instead of having to shop around for them, alongside affordable pricing, avoidance of in-store shopping, and overall convenience which suits male shoppers in particular.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Hungary?
- Where is future growth expected to be most dynamic?
Menswear in Hungary - Category analysis
KEY DATA FINDINGS
Sales of menswear slow down due to
Performance wear and sports-inspired clothing remain popular in menswear
Male shoppers tend to repurchase the same items which best suit their needs
Male consumers will continue to appreciate the all-under-one-roof strategy
Increased purchasing power likely to boost sales of high-end brands
Growing popularity and availability of retail e-commerce platforms align with men’s demand for convenient and efficient shopping
Apparel and Footwear in Hungary - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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