As inflation begins to stabilise, brands in the menswear categories are expected to face tighter margins. With consumers becoming more price-conscious, the rapid price increases seen in recent years will likely slow down.
As menswear becomes more polarised between economy and premium lines, two key consumer groups are emerging: those seeking high-quality, durable items and those prioritising affordability. The demand for premium, long-lasting clothing is expected to grow, with consumers willing to pay more for items that offer better value over time.
Manufacturers in Poland’s menswear sector are likely to face increasing difficulties as price remains a top concern for consumers. Smaller companies will struggle to absorb rising production costs while keeping their prices competitive.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Menswear research and analysis database.
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