COMPETITIVE LANDSCAPE
LPP, adidas, Zara, and H&M maintain their leading positions despite challengers
Menswear in Poland is moderately concentrated, with the top player, LPP SA, holding a significant retail value share of 19% in 2025, followed at a distance by adidas Poland Sp Zoo with 4%. The competitive landscape in menswear in Poland in 2025 reflected both the strength of established incumbents and the rise of premium and lifestyle challengers.
Challengers drive innovation with lifestyle-focused products
The trend of challengers vs incumbents is driving innovation in menswear by making the category more about lifestyle, identity, and experience. Incumbents still hold the largest shares, but challengers are gaining momentum by offering products that cater to the evolving needs of consumers.
Opportunities arise for businesses amidst market shifts
Menswear in Poland is expected to continue growing, driven by changing male consumer attitudes and increasing demand for casualwear. As the category becomes more polarised between economy and premium lines, businesses have opportunities to tap into these trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Poland?
- Where is future growth expected to be most dynamic?
Menswear in Poland - Category analysis
KEY DATA FINDINGS
Fashion-forward men fuel boom in menswear in Poland
Changing male consumer attitudes and rising disposable incomes drive growth
VRG's pricing strategy aims to protect its margins from rising costs in Asia
Men's outerwear dominates sales of menswear
Mid-market stability meets premium surge and accelerating polarisation
Younger men set to drive growth in menswear through desire for fashion
Men's outerwear will remain dominant, while men's underwear set to grow the fastest
Lifestyle relevance and e-commerce will shape the future of menswear
LPP, adidas, Zara, and H&M maintain their leading positions despite challengers
Challengers drive innovation with lifestyle-focused products
Opportunities arise for businesses amidst market shifts
Offline retail maintains dominance despite e-commerce growth
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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