PROSPECTS AND OPPORTUNITIES
Squeeze on profit margins expected as unit price growth slows
As inflation begins to stabilise, brands in the menswear categories are expected to face tighter margins. With consumers becoming more price-conscious, the rapid price increases seen in recent years will likely slow down.
Polarisation driven by search for quality and durability
As menswear becomes more polarised between economy and premium lines, two key consumer groups are emerging: those seeking high-quality, durable items and those prioritising affordability. The demand for premium, long-lasting clothing is expected to grow, with consumers willing to pay more for items that offer better value over time.
Manufacturer’s struggles will deepen as costs rise and consumer price sensitivity remains strong
Manufacturers in Poland’s menswear sector are likely to face increasing difficulties as price remains a top concern for consumers. Smaller companies will struggle to absorb rising production costs while keeping their prices competitive.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Poland?
- Where is future growth expected to be most dynamic?
Menswear in Poland - Category analysis
KEY DATA FINDINGS
Quality and price is stronger than brand in purchasing decisions
Nostalgia is a major pull in menswear
Discounters attract menswear shoppers with low prices
Squeeze on profit margins expected as unit price growth slows
Polarisation driven by search for quality and durability
Manufacturer’s struggles will deepen as costs rise and consumer price sensitivity remains strong
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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