PROSPECTS AND OPPORTUNITIES
Affordability concerns encourage consumers to invest in wardrobe staples
Although the outlook for menswear in South Africa is positive over the forecast period, the high cost of living will mean that many local consumers will remain conscious of their purchases. As a result, some will continue to carefully plan outfits, and choose quality over passing trends, including wardrobe staples and timeless designs which can be worn for a longer period.
Social media will play important role in educating consumers about sustainability
Social media, along with the reality of climate change, is playing a key role in educating consumers about the impact of their purchases on the environment. As a result, an increasing number of South Africans are choosing to be more sustainable, as long as such practices do not entail spending more money.
Aspirational purchases make premium brands attractive despite economic challenges
Although there is a drive towards value, South African consumers are highly aspirational and tend to have a preference for international and well-known brands that are not only known for their quality but are also seen as a status symbol. Despite their high prices, such purchases are often supported by credit facilities.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in South Africa?
- Where is future growth expected to be most dynamic?
Menswear in South Africa - Category analysis
KEY DATA FINDINGS
Casualisation of office wear impacts demand
Value-seeking behaviour continues to drive purchasing decisions
E commerce still offers expansion opportunities
Affordability concerns encourage consumers to invest in wardrobe staples
Social media will play important role in educating consumers about sustainability
Aspirational purchases make premium brands attractive despite economic challenges
Apparel and Footwear in South Africa - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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