PROSPECTS AND OPPORTUNITIES
Menswear maintains scope for ongoing growth, although challenges remain
Menswear faces both opportunities and challenges in the coming years. While volume and value growth are expected to remain relatively flat, the category still has room for expansion, especially compared to the more mature womenswear and childrenswear categories.
Different subcategories in menswear will see variable performances
Different subcategories in menswear will see variable performances over the forecast period. For example, summer-orientated apparel will continue to be dependent on weather conditions, which are increasingly unpredictable due to climate change.
Sustainable brands have ongoing scope for growth in menswear, while the second-hand trend is unlikely to take off
As noted, men's interest in second-hand apparel lags behind that of women, with men instead seeking "status" apparel and preferring custom-made pieces that reflect a more egocentric style. However, there remains scope for growth in sustainable and eco-friendly brands for men, along with popularity of the “Made in France” label.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in France?
- Where is future growth expected to be most dynamic?
Menswear in France - Category analysis
KEY DATA FINDINGS
Menswear fares slightly better than womenswear thanks to different drivers and less mature category
Athleisure trends remain strong, while players utilise GenAI
Decathon maintains lead in fragmented category
Menswear maintains scope for ongoing growth, although challenges remain
Different subcategories in menswear will see variable performances
Sustainable brands have ongoing scope for growth in menswear, while the second-hand trend is unlikely to take off
Apparel and Footwear in France - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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