COMPETITIVE LANDSCAPE
Decathlon leads the highly fragmented market with a focus on sportswear
Menswear remains highly fragmented in France, with several players competing for market share. Decathlon, with its private label ranges such as Quechua, Tribord, and Kalenji, led the market with a 6% share in 2025.
Product innovation and celebrity partnerships are among key competitive strategies
Other key players include Marc Laurent SA, Happychic Group, and Zara France SARL, each holding a 6% market share in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in France?
- Where is future growth expected to be most dynamic?
Menswear in France - Category analysis
KEY DATA FINDINGS
Growth for menswear is driven by sustainability and innovation
Menswear balances modern casual with the vintage style resurgence
Eco-conscious consumers favour sustainable and convenient options
Brands are expected to blend style and practicality to capture the swimwear market
Environmental awareness is set to shape consumer purchasing decisions
Decathlon leads the highly fragmented market with a focus on sportswear
Product innovation and celebrity partnerships are among key competitive strategies
Sports retailers grow through online sales and athleisure demand
Pop-up stores help to revitalise the image of department stores
Retail e-commerce gains traction as consumers increasingly value convenience
Dior uses technology for virtual try-on sessions
Brands embed sustainability in their core business mission
Apparel and Footwear in France - Industry Overview
Sustainability and technology are key drivers in apparel and footwear in France
Fast fashion drives market polarisation and value sales
Apparel remains the largest subcategory despite a slowdown in growth
Sportswear drives growth with sustainability and technology
Ongoing market polarisation and a demand for affordability will shape apparel and footwear
Sustainability and technology are expected to influence product innovation
Omnichannel strategies will remain key to players success
Omnichannel strategies support the position of leading brands in apparel and footwear
Groupe Beaumanoir SA’s acquisition boosts its presence in sportswear
Specialist retailers and retail e-commerce offer strong product selections and competitive prices
Omnichannel strategies and affordability are key drivers of sales
AI and tech innovation drives product customisation
Sustainability and inclusivity influence product design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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