COMPETITIVE LANDSCAPE
Leading players invest in strategic expansion
The competitive landscape in menswear in the United Arab Emirates remains fragmented, with Landmark Group, Apparel Group, and Azadea Group occupying the top three positions. In 2025, Landmark Group held a 7% share, followed by Chalhoub Group and Apparel Group, both with a value share of 3%.
Competitive landscape sees limited change
There were no significant mergers or acquisitions in 2025 and none are anticipated in 2026. Similarly, there were no notable and innovative product launches within menswear from late 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in United Arab Emirates?
- Where is future growth expected to be most dynamic?
Menswear in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Luxury players capitalise on growing demand for premium menswear
Sustainable brands gain traction with local production
Travel wear brands thrive amidst resurgence of business travel
Luxury and premium players drive growth through sustainability and fashion consciousness
Men's outerwear set for steady growth
Sustainability and local production present business opportunities
Leading players invest in strategic expansion
Competitive landscape sees limited change
Brick-and-mortar stores continue to dominate menswear sales
Retail e-commerce growing with players pushed to adopt omnichannel strategies
Market polarisation reflected in the evolving retail landscape
Premium brands and local production drive innovation
Local brands and sustainable practices gain traction
Apparel and Footwear in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
Luxury brands drive growth with premium offerings
Apparel continues to see strong demand
Challengers unseat incumbents with localised strategies
Wealthy newcomers and tourists drive luxury spending
Apparel will remain the largest category with steady growth predicted
Digital channels and sustainability set to shape the future of the market
On brand gains significant share with triple-digit growth
New entrants challenge incumbents with localised strategies
Offline retail dominates sales due to a preference for trying before buying
Retail e-commerce gains traction as consumers demand convenience
Digital channels and sustainability shape the future of retail
AI models driving innovation in luxury fashion
Louis Vuitton launches Dubai pop-up in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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