PROSPECTS AND OPPORTUNITIES
Menswear will continue to recover, with focus on millennials, sustainability, and exclusivity
The menswear market in Indonesia is expected to maintain its trajectory of recovery, although retail value sales are not anticipated to surpass pre-pandemic levels in real terms by the end of the forecast period. Historically, women in Indonesia have demonstrated a higher willingness to spend money on clothing, resulting in a faster replacement rate of old items compared to men.
Mass-market players will adapt to changing market dynamics with exclusive collaborations and loyalty programmes
Uniqlo is set to remain the dominant player in Indonesia's menswear market, moving forward. Known for its simple yet stylish designs, Uniqlo places a strong emphasis on comfort, affordability, and quality, which resonate particularly well with Indonesian men, who often prioritise these factors when shopping for clothing.
Rise of athletes as fashion influencers
The "groupie phenomenon" is gaining momentum in Indonesia, fuelled by the growing popularity of male national football teams. Fans - both male and female - are no longer simply following athletes' sporting achievements; they are increasingly interested in their personal lives, with social media offering a direct window into their off-field activities.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Indonesia?
- Where is future growth expected to be most dynamic?
Menswear in Indonesia - Category analysis
KEY DATA FINDINGS
Korean menswear brands make waves in Indonesia
Ryusei leverages digital innovation to boost sales
Sustainable fashion practices gain momentum among local brands
Menswear will continue to recover, with focus on millennials, sustainability, and exclusivity
Mass-market players will adapt to changing market dynamics with exclusive collaborations and loyalty programmes
Rise of athletes as fashion influencers
Apparel and Footwear in Indonesia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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