COMPETITIVE LANDSCAPE
Incumbents maintain their lead, but challengers are gaining traction
Menswear in Indonesia remains fragmented. In 2025, Uniqlo Fast Retailing Indonesia PT maintained its leadership with 6% value share, driven by its strong positioning in affordable, high-quality essentials and modest-friendly designs along with a focus on timeless basics, consistent quality and technology-driven fabrics like AIRism and HEATTECH, appealing to middle and upper-middle consumers willing to pay for long-term value.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Indonesia?
- Where is future growth expected to be most dynamic?
Menswear in Indonesia - Category analysis
KEY DATA FINDINGS
Fragmented competitive landscape enables brands to cater to polarised market
Market polarisation contributes to continued growth in value sales
Sustainability and inclusivity drive product innovation
Incumbents experience stagnation, while challenger brands gain traction
Premium brands and local players set to drive value sales growth
Challenger brands expected to continue gaining popularity
Market polarisation anticipated to drive diversification in pricing strategies
Incumbents maintain their lead, but challengers are gaining traction
E-commerce gains traction with live commerce and influencer marketing
Apparel and Footwear in Indonesia - Industry Overview
Consumer demand for affordability and functionality drives innovation
Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
Market polarisation shapes value sales growth
How digital-native challengers are reshaping the Indonesian landscape
Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
Global brands cater to growing consumer preference for sustainability
Omnichannel strategies are expected to become crucial
Indonesian brands pose competition for global incumbents
Emerging local brands capitalise on national pride and digital channels
Offline retail remains dominant, while social commerce drives online sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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