PROSPECTS AND OPPORTUNITIES
Promising outlook for menswear
Menswear is expected to enjoy a healthy performance over the forecast period compared to the fluctuating developments seen during the review period. Overall, the general drivers for menswear will remain the same, with Norwegian men being relatively conservative when it comes to jumping on fashion trends and instead opting for casual elegant and sportswear trends that dominate the menswear category.
Discounting will continue to undermine value growth
Norway’s modest population growth combined with frequent discounting will undermine value growth in menswear over the forecast period. The rising popularity of e-commerce will also continue to support the frequent discounting trend.
Retail e-commerce will shape future development
Retail e-commerce will continue to play a key role within menswear in Norway going forward although growth will be modest compared to the review period. Online shopping behaviour is well developed with men and women researching products online before making purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Norway?
- Where is future growth expected to be most dynamic?
Menswear in Norway - Category analysis
KEY DATA FINDINGS
Menswear shows signs of recovery
Dressmann extends its leading position in menswear
Retail e-commerce gains appeal
Promising outlook for menswear
Discounting will continue to undermine value growth
Retail e-commerce will shape future development
Apparel and Footwear in Norway - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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