PROSPECTS AND OPPORTUNITIES
Deeper penetration of new outdoor brands embracing omnichannel distribution
The forecast period is likely to see the continuous momentum of the outdoor trend in Hong Kong. Due to limited living space in the city, local residents show a strong inclination towards outdoor activities such as hiking, camping, and cycling, resulting in the need for outerwear with specific features.
Menswear embraces inclusiveness in terms of size and gender
Menswear is increasingly embracing inclusivity, reflecting a societal shift towards broader definitions of masculinity and personal expression. Brands are expanding their size ranges to cater for a diverse array of body types, ensuring that all men can find fashionable options that fit comfortably.
Sustainability to remain an important focus for future product development
Sustainability will continue to gain attention and become an increasingly critical focus for future product development within menswear, as consumers and brands alike recognise the urgency of addressing environmental challenges. Designers are prioritising the use of eco-friendly materials, such as organic cotton, recycled fabrics, and biodegradable textiles, to reduce the fashion industry's carbon footprint.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Hong Kong, China?
- Where is future growth expected to be most dynamic?
Menswear in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Economic uncertainty and outbound travel place pressure on menswear
Ongoing demand for high-performance apparel
Younger generations drive demand for menswear focused on outdoor activities
Deeper penetration of new outdoor brands embracing omnichannel distribution
Menswear embraces inclusiveness in terms of size and gender
Sustainability to remain an important focus for future product development
Apparel and Footwear in Hong Kong, China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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