PROSPECTS AND OPPORTUNITIES
Further growth prospects ahead for luxury menswear
The luxury/premium segment in menswear holds potential for further over the forecast period. Women’s luxury has already made considerable progress, and there are potentially higher expectations for menswear compared to womenswear in this sense, as men are keen to purchase and show off ‘status symbol’ labels.
K-trends set to continue strongly and inspire ongoing innovations
Maintaining local identity will continue to be a strong point over the forecast period. Indeed, K-trends remain strong across a number of countries, from K-fashion to K-beauty to K-drama and music, through to K-food.
Brands increasingly need to embrace platforms such as Musina, which offers more than just retail
A key to success lies in understanding and collaborating effectively with major platforms like the aforementioned Musinsa, along with and 29CM, with the latter acquired by the former in 2021 for a reported USD265 million. The platforms are managed independently, while sharing an integrated growth strategy, with Musina integrating Artificial Intelligence (AI) across all its platforms to provide personalised recommendations.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in South Korea?
- Where is future growth expected to be most dynamic?
Menswear in South Korea - Category analysis
KEY DATA FINDINGS
Local menswear brands see ongoing expansion, both in South Korea and on the global stage
Polarisation seen between high-end labels for display and affordable options
Musina online platform benefits from sporting collaborations
Further growth prospects ahead for luxury menswear
K-trends set to continue strongly and inspire ongoing innovations
Brands increasingly need to embrace platforms such as Musina, which offers more than just retail
Apparel and Footwear in South Korea - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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