COMPETITIVE LANDSCAPE
Leading brands benefit from strategic partnerships
The menswear market in Mexico is characterised by a mix of global players and domestic brands and is somewhat fragmented. Levi Strauss de Mexico SA de CV maintained its lead in 2025, with an 11% share, followed by Yale de Mexico SA de CV with a 7% share.
Inditex, Industria de Diseño Textil SA benefits from offering different brands to suit all needs
Inditex, Industria de Diseño Textil SA, the GBO of Zara, is noted as benefitting from its extensive physical presence, brand diversification, and a robust omnichannel strategy. The company operates over 350 stores nationwide, with Zara as its flagship brand, followed by Pull&Bear and Bershka.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Mexico?
- Where is future growth expected to be most dynamic?
Menswear in Mexico - Category analysis
KEY DATA FINDINGS
Domestic production and local brands drive menswear recovery
Domestic production drives recovery in menswear sales
Men's outerwear dominates sales
Market polarisation fuels the rise of resale and the struggle of the premium segment
Fast fashion sets the pace in Mexico’s menswear market
Global brands, local styles
Sustainability and streetwear shape future trends
Leading brands benefit from strategic partnerships
Inditex, Industria de Diseño Textil SA benefits from offering different brands to suit all needs
Apparel and footwear specialists drive menswear sales
Retail e-commerce gains traction in menswear
Vopero shows the business potential of circular fashion
Shein’s local strategy offsets rising tariff costs
Apparel and Footwear in Mexico - Industry Overview
Polarisation seen in apparel and footwear due to a challenging macro-economic environment
Tariffs and economic stagnation drive market polarisation
Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
Omnichannel strategies key to converting traffic into sales
Steady growth ahead for Mexico’s apparel and footwear
Resale and rental market gains traction
Technology integration boosts competitiveness
Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
Apparel and footwear specialists lead distribution
Retail e-commerce grows with technology and changing consumer behaviour
Balenciaga reinvents the Speedcat with bold, luxury design
Industry 5.0 transforms footwear production in Guanajuato
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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