PROSPECTS AND OPPORTUNITIES
Brighter economic performance will boost the growth of menswear in the forecast period
The World Bank’s 2024 forecast indicates that Vietnam’s GDP is anticipated to rise in the coming years, with projections of 6.0% for 2025, and 6.
Sustainable products attract attention from both players and customers
Over the forecast period, sustainable menswear produced with green and recycled materials is expected to continue to receive attention from both manufacturers and consumers, due to the rise of the net zero lifestyle in the country. This has been promoted strongly by the government since Vietnam attended COP26 – the 26th United Nations Climate Change conference.
Retail e-commerce set to see gradual growth in the future, especially thanks to TikTok
Over the forecast period, Vietnamese men are expected to show significant interest in online shopping through retail e-commerce, especially TikTok, due to regular discount campaigns and the convenience of this distribution channel. TikTok will continue to be an attractive platform for manufacturers to draw attention from Gen Z and other younger generations, due to its cost-effectiveness compared with offline or other online platforms, its large customer base, and the ease of access to the TikTok social network.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Vietnam?
- Where is future growth expected to be most dynamic?
Menswear in Vietnam - Category analysis
KEY DATA FINDINGS
Menswear grows slightly in 2024 thanks to gradual economic recovery
More innovative and sustainable products are launched by companies to attract customers
Local brands have attracted more attention from Vietnamese consumers
Brighter economic performance will boost the growth of menswear in the forecast period
Sustainable products attract attention from both players and customers
Retail e-commerce set to see gradual growth in the future, especially thanks to TikTok
Apparel and Footwear in Vietnam - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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