PROSPECTS AND OPPORTUNITIES
Menswear to increasingly adopt smart solutions over the forecast period
Over the forecast period, increasing integration of smart and sustainable fabrics is expected to emerge within German menswear, driving the growth of techwear. Further innovation and fabric technology, such as temperature regulating fabrics, integrated sensors for health and fitness tracking or more durable materials, will appeal to consumers increasingly looking for quality functionality and convenience.
Ongoing polarisation within menswear will allow consumers to find their style
Super premium menswear will continue gaining traction, alongside economy lines. For premium and super premium options, such as in men’s jeans, consumers will continue to prioritise quality and recognised brands.
A more streamlined shopping experience anticipated in the future
There will likely be enhanced e-commerce shopping experiences with virtual fitting rooms using artificial intelligence, virtual reality and augmented reality integrations as part of online shopping platforms. Consumers can visualise how well an item will fit them without having to visit physical stores or risk unwanted returns or exchanges.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Germany?
- Where is future growth expected to be most dynamic?
Menswear in Germany - Category analysis
KEY DATA FINDINGS
Menswear maintains solid value growth in 2024
H&M maintains leading position in fragmented menswear landscape
Retail e-commerce continues to appeal to German menswear consumers
Menswear to increasingly adopt smart solutions over the forecast period
Ongoing polarisation within menswear will allow consumers to find their style
A more streamlined shopping experience anticipated in the future
Apparel and Footwear in Germany - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!