The Romanian womenswear market experienced moderate growth in 2025, driven by consumers’ continued prioritisation of personal appearance despite economic pressures. Gross income per capita in Romania increased to RON78,755 in 2025, indicating a slight increase in disposable income. Sustainability and inclusivity are significant trends affecting value sales growth, with consumers favouring eco-friendly brands and products made from recycled fibres and upcycled materials. The growth of resale and

Norway's womenswear sales experienced a 2% growth in 2025, reaching NOK25.2 billion, driven by stable consumer demand and a diverse market that blends mainstream, fast fashion, and niche brands. The employed female population stood at approximately 1.4 million in 2025, supporting consumer spending power, although lower purchasing power hindered volume growth in 2025. Women's outerwear remains the largest subcategory, driven by demand for versatile and functional apparel suited to Norway's active

Womenswear in Nigeria experienced improved performances in both retail volume and current value terms in 2025, driven by stabilised inflation and the availability of affordable products. The growing employed female population expanded the consumer base, supporting demand for formalwear, Western clothing, and traditional/ethnic styles. While improved economic conditions and the availability of affordable new products supported sales, there was a simultaneous and growing preference for thrift fash

Womenswear in Canada recorded 3% value growth in 2025, driven by increased consumer spending and lower interest rates. The resale and rental trend significantly impacted sales, particularly in the luxury category, with consumers turning to second-hand womenswear in order to seek value for money and sustainable clothing. Sales were also impacted by the cost-of-living crisis, which resulted in market polarisation as many consumers reduced spending, while more affluent buyers continued to spend. Th

Womenswear in South Africa recorded healthy growth despite negative economic indicators in 2025. Regulatory changes, a shift in consumer behaviour, and aggressive promotional strategies are major trends influencing the market. In 2025, womenswear achieved a retail value of ZAR57 billion, representing a 6% growth rate. This growth is supported by an increasing employed female population, while regulatory changes have levelled the playing field for local retailers, allowing them to regain market s

Italian womenswear experienced modest growth in 2025, driven by consumers' prioritisation of value and versatility in their purchases. The employed female population and recovering disposable income supported demand, with women's outerwear being the largest value category. Sustainability and price-led chains are expected to shape consumer choices over the next five years, with established players gaining share through strategic expansions. The market is characterised by a shift towards shopping

The womenswear market in Spain demonstrated resilience in 2025, with a retail value of EUR10.7 billion and a growth rate of 3% in current terms, despite economic uncertainty and high housing prices. Strategic brand collaborations with key influencers on social media platforms like TikTok and Instagram drove growth. The growth of e-commerce, supported by the launch of TikTok Shop in 2025, is expected to continue shaping the market. Consumers are increasingly seeking unique and affordable products

The womenswear market in Saudi Arabia displayed resilience in 2025, with value sales rising 1%, despite a slowdown in the previous year. This growth was driven by the country’s growing female workforce and shifting consumer preferences. Premium brands benefited from the demand for exclusivity and high-end fashion whilst affordable fast-fashion catered to price-sensitive shoppers. Women's outerwear remains the dominant subcategory, driven by cultural and religious preferences for modest fashion.

Womenswear in Hungary demonstrated resilience in 2025, underpinned by steady growth in disposable income and a gradually rising employed female population. The market shows polarisation, with consumers driven to both ends of the price spectrum, with a growing demand for unique and expressive pieces and affordable options. To succeed in the environment, brands should focus on omnichannel strategies, leveraging AI-driven solutions to enhance customer engagement and personalise the shopping experie

Austria’s womenswear experienced a significant shift towards sustainability in 2025, driven by the growing popularity of resale and rental services, with total consumer expenditure on clothing and footwear reaching EUR4.7 billion, representing 2% current value growth on the previous year. The market is expected to continue its growth trajectory, driven by increasing consumer demand for sustainable and comfortable clothing, with retail sales forecast to reach EUR5.0 billion by 2030. The competiti

Womenswear in the Netherlands demonstrated resilience in 2025, with value sales posting positive growth, supported by a stable employed female population of 4.6 million. The category is characterised by a high level of fragmentation, with the top five players holding less than 20% share. As consumers continue to prioritise affordability and fashion, brands that adopt technology and focus on sustainable practices are likely to outperform their competitors. The growth of e-commerce and the influen

The womenswear market in Turkey experienced significant growth in 2025, with sales reaching TRY218 billion, representing a 30% current value increase on the previous year. This growth was driven by the rebound of international tourism and domestic travel, which boosted demand for occasion-driven clothing. The employed female population in Turkey, standing at 10.9 million in 2025, is expected to continue growing, providing a solid foundation for the womenswear market. As consumer expenditure on c

Womenswear in Chile experienced significant growth in 2025, driven by inbound tourism, particularly from Argentina, and increasing consumer expenditure on clothing. Retail volume sales of womenswear reached 217 million units in 2025, representing growth of 11% compared to the previous year. Women's outerwear dominated sales, with a retail volume of 181 million units. Growth was supported by increasing disposable income among Chilean consumers and a rebound in consumer confidence. E-commerce also

The womenswear market in Greece demonstrated resilience in 2025, with retail volume growth of 0.1% and a 1% increase in retail value in current terms, driven by the tourism boom and an increase in disposable income to EUR164.9 billion. This growth was set against a backdrop of market polarisation, with demand bifurcating into premium/luxury and low-cost/fast-fashion segments. Brands need to differentiate themselves by focusing on areas such as sustainability, experiential retail, or omnichannel

Overall, womenswear in Hong Kong, China experienced a decline in retail value sales in 2025. This decline was largely attributed to sluggish macroeconomic conditions and intensifying market polarisation, characterised by a divergence in consumer spending patterns. Despite this, the market is expected to grow at a retail current value CAGR of 2% over the forecast period, reaching HKD19,707 million by 2030, driven by the increasing popularity of sustainable and inclusive fashion. Brand owners will

After a difficult year in 2024, sales of womenswear in Portugal rebounded to growth in retail value terms in 2025, with a 2% increase in current terms to reach EUR2,483 million. This was driven by macroeconomic factors such as increasing household disposable incomes and rising expenditure from inbound tourism. Sales are expected to continue growing over the next five years, driven by a continued rise in disposable incomes and an increasing employed female population, with retail sales set to inc

The womenswear market in Egypt experienced significant growth in 2025, with a retail value of EGP59.7 billion, representing 12% growth. This growth was driven by a surge in demand for affordable, value-for-money products, as consumers prioritised essential and basic garments due to high inflation and rising costs. local brands and smaller direct-to-consumer labels benefited from this trend by offering lower prices through local production and materials. The market is expected to continue its mod

Retail value sales of womenswear grew by 6% in current terms in 2025 to MYR12.9 billion, despite cost-of-living pressures. Key trends shaping the category included market polarisation, with both luxury and budget segments experiencing growth, and a focus on sustainability and inclusivity. AI-integration into online shopping experiences was also a significant trend, with the leading brands expanding their e-commerce offerings. Growth was supported by increasing disposable income and a growing emp

Womenswear in Sweden experienced growth in 2025, with market developments driven by stabilising consumer demand, digital engagement and price sensitivity, with the resale and rental trend playing a significant role. The market is expected to continue increasing at a current value CAGR of 3% to reach SEK50.9 billion in 2030, driven by omnichannel strategies and the increasing popularity of second-hand fashion. To succeed, brands should focus on enhancing their digital presence, investing in secon

Despite an economic slowdown, sales in the womenswear market reached SGD2.2 billion, driven by sustainability and digital innovation. CAGR growth of 4% will result in value sales of SGD2.7 billion by 2030, driven by value-conscious spending and a shift towards sustainable fashion. Competition remains fierce between global brands and local players as both compete with eco-friendly practices and digital engagement. Future success will depend on continued investment in sustainable production and te

Womenswear in Israel demonstrated resilience in 2025, with retail value sales increasing by 5% and volume rising by 2%, despite economic uncertainty and geopolitical instability. This growth is attributed to consumers adjusting their buying habits to prioritise versatile pieces, shopping online for better deals, and favouring local brands offering relevance and affordability. Spending is increasingly divided between affordable everyday items and selective purchases tied to identity, work or soci

Womenswear in Denmark maintained slow and stable retail current value growth in 2025, driven by key trends such as sustainability and inclusivity, resale and rental, and market polarisation. The Danish economy remained relatively strong, while the employed female population continued to rise, supporting demand for womenswear. With a forecast CAGR of 2% to reach DKK17,881 million in 2030, womenswear is expected to continue growing, driven by a stronger economy and increasing consumer expenditure

Womenswear in Vietnam experienced a slower growth pace in 2025 due to economic uncertainty, with value growth sustained despite marginal volume decline. Mega sales and smart apparel products with new functional benefits helped maintain category resilience despite consumer caution. Over the forecast period, the category is expected to see healthy growth, driven by younger generations who increasingly value sustainable materials, ethical manufacturing, and inclusivity. To succeed, brands must stre

The womenswear market in the United Arab Emirates experienced significant growth in 2025, with a 5% increase in retail value to AED17.7 billion, driven by a mix of economic resilience and evolving consumer values. The influx of high-net-worth individuals boosted demand for premium and luxury womenswear, while less affluent consumers sought more affordable options. As a result, the market became increasingly polarised, with growth in both the premium and value segments. The market is attractive d