PROSPECTS AND OPPORTUNITIES
Sustainability and transparency is expected to shape womenswear across the forecast period
Sustainability will continue to be a key priority for Austrian shoppers across the forecast period, with increasing legislation pushing brands to focus more on eco-friendly solutions. As consumers demand more sustainable products, companies will be required to innovate and offer environmentally conscious options, reflecting a broader shift towards sustainability in the market.
Comfort will become an increasingly important factor for Austrian womenswear consumers
Comfort is set to become a key focus for womenswear consumers, influencing all categories within the sector across the forecast period. Shoppers will increasingly prioritise garments that offer both style and comfort, seeking clothing that not only looks good but feels good, too.
The rise of technology and its impact on womenswear across the forecast period
Artificial Intelligence (AI) will continue to evolve over the next five years, enhancing the shopping experience for Austrian consumers. AI-powered tools are set to provide more personalisation and create a more enjoyable and efficient shopping journey, both online and in-store.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Austria?
- Where is future growth expected to be most dynamic?
Womenswear in Austria - Category analysis
KEY DATA FINDINGS
Price increases and shifting consumer preferences impact sales in 2024
H&M faces challenges in outerwear but gains in sportswear, while discount retailers maintain a dominance
Retail e-commerce continues to grow, driven by loyalty programs and exclusive online deals
Sustainability and transparency is expected to shape womenswear across the forecast period
Comfort will become an increasingly important factor for Austrian womenswear consumers
The rise of technology and its impact on womenswear across the forecast period
Apparel and Footwear in Austria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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