PROSPECTS AND OPPORTUNITIES
Cautious optimism: Projected stable growth ahead for womenswear
Since inflation and interest rates have cooled over 2023 and 2024, and consumer prices are stabilising, the consumer outlook is gradually improving, reflecting a positive trend for womenswear. Nevertheless, looking ahead, the US economy faces significant short- to medium-term risks stemming from both domestic and global factors.
AI expected to further enhance online shopping experiences
Sales of womenswear in the US via retail e-commerce experienced rapid growth during the pandemic, driven by retailers and brands enhancing their online capabilities to transition consumers from offline to online shopping. Now, the focus has shifted towards improving online services to retain customers.
Sustainability in womenswear: Challenges and opportunities ahead
Sustainability gained significant traction in womenswear in the US in recent years. However, rising inflation and economic uncertainties over the past two to three years have led to a temporary decline in interest in sustainable attributes amongst female consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in USA?
- Where is future growth expected to be most dynamic?
Womenswear in the US - Category analysis
KEY DATA FINDINGS
Signs of recovery after two years of volume decline in womenswear
Growth primarily fuelled by younger generations, benefiting brands focused on this consumer group
In-store experiences gain traction as consumer optimism rises
Cautious optimism: Projected stable growth ahead for womenswear
AI expected to further enhance online shopping experiences
Sustainability in womenswear: Challenges and opportunities ahead
Apparel and Footwear in the US - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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