Womenswear in Egypt is expected to experience modest growth during the forecast period, particularly in the second half of 2024, as price stability returns following the devaluation of the Egyptian pound, which has stabilised the exchange rate and improved access to foreign currency for importing raw materials and production machinery. The rise of local brands has also provided consumers with more affordable options.
In 2024, Al Kassm Group has established itself as a leader in the womenswear market with its Carina brand. Carina offers a diverse range of fashion collections at various affordable price points, positioning itself as a strong local competitor against imported brands.
Many local brands in Egypt have compelling stories behind their products, with a strong emphasis on sustainability, ethics, and social responsibility. These brands often prioritise locally sourced materials, support artisans, and promote environmental conservation, adding significant value to their offerings and appealing to consumers who favour authenticity and ethical practices.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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