PROSPECTS AND OPPORTUNITIES
Modest growth for womenswear in Egypt
Womenswear in Egypt is expected to experience modest growth during the forecast period, particularly in the second half of 2024, as price stability returns following the devaluation of the Egyptian pound, which has stabilised the exchange rate and improved access to foreign currency for importing raw materials and production machinery. The rise of local brands has also provided consumers with more affordable options.
Al Kassm Group’s continued popularity in womenswear
In 2024, Al Kassm Group has established itself as a leader in the womenswear market with its Carina brand. Carina offers a diverse range of fashion collections at various affordable price points, positioning itself as a strong local competitor against imported brands.
The impact of sustainable brands in Egypt
Many local brands in Egypt have compelling stories behind their products, with a strong emphasis on sustainability, ethics, and social responsibility. These brands often prioritise locally sourced materials, support artisans, and promote environmental conservation, adding significant value to their offerings and appealing to consumers who favour authenticity and ethical practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Egypt?
- Where is future growth expected to be most dynamic?
Womenswear in Egypt - Category analysis
KEY DATA FINDINGS
Weakening consumer purchasing power negatively affects demand for womenswear in 2024
Breaking the stigma: The shift towards used clothing in Egypt
Local Egyptian products are reshaping consumer choices
Modest growth for womenswear in Egypt
Al Kassm Group’s continued popularity in womenswear
The impact of sustainable brands in Egypt
Apparel and Footwear in Egypt - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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