COMPETITIVE LANDSCAPE
Landmark Group maintains lead through omnichannel strategies
The competitive landscape is characterised by a mix of global players, encompassing domestic brands, and online retailers. Al Bandar Trading Co holds the leading share of 5% in 2025, while Cenomi Retail and Xiyin E Commerce FZE also have notable shares of 5% and 4%, respectively.
E-commerce players are playing a growing role
There is a growing focus on retail e-commerce and digitalisation in womenswear. Shein from Xiyin E Commerce FZE Pvt Ltd continued to gain market share in 2025, consolidating its position as the second most popular brand in womenswear.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Womenswear in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Womenswear adapts to diverse needs and budgets
Rising female income drives premium womenswear sales
Saudi Arabia's economic growth fuels womenswear innovation
Sustainability and inclusivity shape womenswear trends
Rising demand for sustainable womenswear
Women's outerwear and older age groups offer growth potential
Digitalisation to drive business growth
Landmark Group maintains lead through omnichannel strategies
E-commerce players are playing a growing role
Apparel and footwear specialists dominate womenswear sales
New entrants and collaborations to shape future sales
E-commerce gains traction with convenience and variety
Modest fashion drives versatile and culturally relevant designs
Apparel and Footwear in Saudi Arabia - Industry Overview
Steady growth in apparel and footwear
Consumers drive demand for affordable and premium products
Eco-friendly and inclusive products drive sales growth
Travel and tourism yields versatile and culturally appropriate designs
Brands to focus on affordability to drive sales
Sustainability and inclusivity become mainstream priorities
Digital retail continues to fuel market growth
Leading companies maintain dominance through strategic initiatives
Strategic partnerships and digital expansion to support market growth
Apparel and footwear specialists drive offline retail sales
Digital channels and engagement fuel market growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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