PROSPECTS AND OPPORTUNITIES
Womenswear market could face challenges in the form of macroeconomic factors
The market for womenswear in Thailand is projected to experience steady growth over the forecast period, in value (at constant 2024 prices) and volume terms. However, negative macroeconomic factors such as the elevated cost of living, high household debt and ongoing political uncertainty could limit consumer spending on non-essential items, including women’s fashion.
Athleisure and inclusivity will continue to shape the market
The athleisure trend is expected to continue shaping the Thai womenswear market, driving a shift toward more relaxed and versatile clothing options. Consumers are increasingly looking for pieces that seamlessly transition between work, home, and social activities, reflecting a broader lifestyle shift towards comfort and functionality.
E-commerce will continue to play a significant role in the expansion of womenswear
Thai consumers are increasingly turning to online shopping, particularly through popular platforms like Shopee, Lazada, and Pomelo, as e-commerce continues to grow in the country. In response to this shift, many brands are investing in omnichannel strategies to provide a seamless shopping experience that bridges the gap between online and offline channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Thailand?
- Where is future growth expected to be most dynamic?
Womenswear in Thailand - Category analysis
KEY DATA FINDINGS
Women’s’ fashion shifts towards greater versatility and inclusivity
Rising demand for sustainable womenswear
Pre-loved clothing gains traction
Womenswear market could face challenges in the form of macroeconomic factors
Athleisure and inclusivity will continue to shape the market
E-commerce will continue to play a significant role in the expansion of womenswear
Apparel and Footwear in Thailand - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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