The market for womenswear in Thailand is projected to experience steady growth over the forecast period, in value (at constant 2024 prices) and volume terms. However, negative macroeconomic factors such as the elevated cost of living, high household debt and ongoing political uncertainty could limit consumer spending on non-essential items, including women’s fashion.
The athleisure trend is expected to continue shaping the Thai womenswear market, driving a shift toward more relaxed and versatile clothing options. Consumers are increasingly looking for pieces that seamlessly transition between work, home, and social activities, reflecting a broader lifestyle shift towards comfort and functionality.
Thai consumers are increasingly turning to online shopping, particularly through popular platforms like Shopee, Lazada, and Pomelo, as e-commerce continues to grow in the country. In response to this shift, many brands are investing in omnichannel strategies to provide a seamless shopping experience that bridges the gap between online and offline channels.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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