COMPETITIVE LANDSCAPE
Uniqlo and Shein lead with functional and digital strategies
Womenswear in Thailand is moderately concentrated, with the top players holding stable shares. In 2025, Uniqlo (Thailand) Co Ltd led the market with a 9% share, followed by Roadget Business Pte Ltd with 8.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Thailand?
- Where is future growth expected to be most dynamic?
Womenswear in Thailand - Category analysis
KEY DATA FINDINGS
Womenswear growth attributed to brands adapting to inclusive and flexible clothing
Consumers prioritise value for money in womenswear with durability and representation being dominant
Sustainability and inclusivity drive product innovation in womenswear
Dynamic shifts in consumer preferences leads to growing local brand presence in niche markets
Tourism is an important factor in the womenswear market
Government initiatives and social media to drive future local and international growth
Uniqlo and Shein lead with functional and digital strategies
Physical stores lead with enhanced in-store experiential shopping
Retail e-commerce continuing to gain traction as brands invest in online innovation
Apparel and Footwear in Thailand - Industry Overview
Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
Market polarisation and competition amongst brands fuel market growth
Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
Consumers to drive demand for functional and sustainable apparel and footwear
Market polarisation expected to continue as innovation and sustainable grows in importance
Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
Emerging resale market poses risk to traditional retail as consumer behaviour shifts
Social commerce and experiential retail drives sales through live streaming and influencers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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