PROSPECTS AND OPPORTUNITIES
Sustainability will shift from aspiration to measurable goal
Over the forecast period, there are likely to be efforts by players to balance innovation in the fields of sustainable production with the preservation of traditional craftmanship, and in clearly communicating the steps that they are taking to become more eco-friendly. The adoption of the Digital Product Passport (DPP) has been advancing and will become standardised over the forecast period, bringing a significant shift towards greater transparency and sustainability in fashion.
Rise of second-hand market presents competition and opportunities
Second-hand fashion shopping has been trending and growing significantly in Germany, partly supported by the development of online resell platforms. E-commerce retailers such as Zalando have been providing options to buy and sell used clothing since the pandemic, enabling consumers to consider second-hand as an accessible option online.
Womenswear consumers will continue to help drive online shopping
Retail e-commerce in womenswear is expected to continue growing over the forecast period, as consumers in Germany continue to embrace artificial intelligence and digital innovations in their daily lives. These new technologies will continue to enhance the shopping experience in womenswear - a category that is especially fragmented and competitive - allowing consumers to better browse offers year-round, find the best deals and avoid ordering the wrong sizing or items they will not be satisfied with because they do not fit their expectations.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Germany?
- Where is future growth expected to be most dynamic?
Womenswear in Germany - Category analysis
KEY DATA FINDINGS
Womenswear records modest growth in 2024 amid ongoing cost-of-living crisis
H&M Hennes & Mauritz retains leadership of fragmented competitive landscape
Retail e-commerce sales continue to rise in Germany
Sustainability will shift from aspiration to measurable goal
Rise of second-hand market presents competition and opportunities
Womenswear consumers will continue to help drive online shopping
Apparel and Footwear in Germany - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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