PROSPECTS AND OPPORTUNITIES
Chilean consumers embrace seasonal sales and discounts
One factor that is likely to remain relevant heading into the forecast period is the aggressive promotional competition that characterises Chilean retail. The summer and winter season sales, particularly by department stores, have had a strong impact on demand for womenswear in the country.
From hiking trails to everyday wear
Women’s outerwear is set to remain a strong trend in Chile over the forecast period. Chile is a mountainous country, and since the pandemic, the constant interest in engaging in physical activity has not diminished.
Online shopping set to gain further momentum
The rapid recovery of the apparel and footwear industry in Chile, including womenswear, has not only been attributed to physical stores but also to the resurgence of e-commerce, which has regained prominence after stagnating between 2022 and 2023. According to a study by the Santiago Chamber of Commerce, a change in user behaviour when making online purchases was observed, particularly in apparel and footwear.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Chile?
- Where is future growth expected to be most dynamic?
Womenswear in Chile - Category analysis
KEY DATA FINDINGS
Womenswear sales rise with demand revival and harsh winter conditions
Chilean apparel attracts Argentinian tourists with competitive prices
Shein's attractive prices captivate Chilean consumers
Chilean consumers embrace seasonal sales and discounts
From hiking trails to everyday wear
Online shopping set to gain further momentum
Apparel and Footwear in Chile - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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