COMPETITIVE LANDSCAPE
Shein ‘s responsive model supports strength in fast fashion
The competitive landscape for womenswear in France remains highly fragmented, with a wide range of established players and emerging brands competing for market share. In 2025, Roadget Business Pte Ltd’s brand, Shein, which ranks third overall in womenswear, solidified its position, particularly within the fast fashion segment.
Groupe Beaumanoir acquires Jennyfer to strengthen market position
Groupe Beaumanoir SA’s mid2025 acquisition of Jennyfer is expected to strengthen the group’s position. The strategy rests on two pillars: reallocating the 26 acquired stores to existing brands to optimise territorial coverage; and progressively relaunching Jennyfer for a teenage audience that complements the group’s current customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in France?
- Where is future growth expected to be most dynamic?
Womenswear in France - Category analysis
KEY DATA FINDINGS
Market polarisation shapes womenswear with luxury and online growth
The womenswear market is polarised with premium and ultra-fast fashion
De-consumption drives the rise of second-hand fashion platforms
The advertising ban for ultra-fast fashion is expected to impact the forecast period
The government repair bonus will reinforce the value of product lifespan and sustainability
Resale platforms are expected to fuel circular fashion growth
Shein ‘s responsive model supports strength in fast fashion
Groupe Beaumanoir acquires Jennyfer to strengthen market position
Retail e-commerce growth is driven by Shein, Amazon and Zalando
Mango expands physical stores to target younger consumers, while H&M counters Zara with new flagship store
Sustainability and inclusivity drive product innovation in womenswear
Mango introduces AI virtual fashion assistant
Apparel and Footwear in France - Industry Overview
Sustainability and technology are key drivers in apparel and footwear in France
Fast fashion drives market polarisation and value sales
Apparel remains the largest subcategory despite a slowdown in growth
Sportswear drives growth with sustainability and technology
Ongoing market polarisation and a demand for affordability will shape apparel and footwear
Sustainability and technology are expected to influence product innovation
Omnichannel strategies will remain key to players success
Omnichannel strategies support the position of leading brands in apparel and footwear
Groupe Beaumanoir SA’s acquisition boosts its presence in sportswear
Specialist retailers and retail e-commerce offer strong product selections and competitive prices
Omnichannel strategies and affordability are key drivers of sales
AI and tech innovation drives product customisation
Sustainability and inclusivity influence product design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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