PROSPECTS AND OPPORTUNITIES
A flat performance is expected over the forecast period due to various challenges
Womenswear in France is expected to see a flat performance at best over the forecast period, due to several factors. Firstly, it is a mature category with limited growth potential.
De-consumption trend will continue to boost the second-hand segment
Womenswear in France is increasingly impacted by “déconsommation” (de-consumption), as consumers shift away from fast fashion due to concerns over sustainability and the short lifespan of cheap clothing that often ends up in landfills. This trend is linked to the rising popularity of second-hand apparel, which promotes a sustainable replacement cycle, allowing consumers to access higher-quality, durable garments at more affordable prices.
AR “try-ons” to limit the frequency of returns and blockchain technology set to secure authenticity
Returns represent a significant cost for retailers and the environment. Therefore, integrating Augmented Reality (AR) into the online shopping experience can be a solution to mitigate this problem.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in France?
- Where is future growth expected to be most dynamic?
Womenswear in France - Category analysis
KEY DATA FINDINGS
Womenswear remains in a slump, with women more inclined to embrace the second-hand trend
Upmarket and luxury brands attract attention through digital platforms and modern technology
Zara maintains its lead in the highly-fragmented category of womenswear
A flat performance is expected over the forecast period due to various challenges
De-consumption trend will continue to boost the second-hand segment
AR “try-ons” to limit the frequency of returns and blockchain technology set to secure authenticity
Apparel and Footwear in France - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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