COMPETITIVE LANDSCAPE
Uniqlo maintains lead in competitive market
The womenswear market in Malaysia is relatively fragmented, with numerous players competing for market share. In 2025, the top brands were Uniqlo with a 4% value share, Shein with 3%, and Padini with 3%.
Localised, culturally relevant launches give Uniqlo a competitive edge
In September 2025, Uniqlo's Lifewear Fall/Winter 2025 modest wear collection was a notable launch for the company, featuring hijab-friendly tops, dresses, and skirts crafted from AIRism and soft knit fabrics. Priced at around MYR149.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Malaysia?
- Where is future growth expected to be most dynamic?
Womenswear in Malaysia - Category analysis
KEY DATA FINDINGS
Shifting consumer values boost womenswear sales, with increased interest in sustainability and inclusivity
Cost-of-living crisis leads to market polarisation
Affordability remains key
Sustainability and inclusivity offerings inform consumer choices
Market polarisation expected to persist in womenswear
Sustainability through rental and resale expected to challenge sales growth
S-commerce likely to reshape online retail
Uniqlo maintains lead in competitive market
Localised, culturally relevant launches give Uniqlo a competitive edge
Retail e-commerce leads womenswear growth
S-commerce and AI-integration reshape the online shopping offering
Malaysian start-up FitRoom launches AI-powered virtual try-on tool
Apparel and Footwear in Malaysia - Industry Overview
Sustainability, tech innovation and digitisation aid leading brands
Strong growth due to rising incomes and growing middle class
Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
Resale and rental begin to change how consumers shop
Sustainability and tech innovation to influence design
Immersive shopping experiences
Leading brands maintain their positions through innovation and sustainability
Mergers and acquisitions reshape competitive dynamics
Emerging players leverage sustainability and inclusivity
Offline retail leads with strong brand presence
E-commerce will continue to grow and drive consumer demand
Saloman Open Concept Store is one to watch
Tech-savvy brands drive functional and sustainable designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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