PROSPECTS AND OPPORTUNITIES
Womenswear is poised for growth, despite challenging economic conditions
The womenswear market in Malaysia is expected to expand during the forecast period, despite an increasingly challenging macroeconomic environment. Recent changes in government policy, such as the removal of fuel and diesel subsidies, coupled with minimum wage increases, are contributing to rising prices of consumer goods.
Modest clothing trend will gain momentum
The modest fashion trend is experiencing a surge in popularity in Malaysia and is expected to continue gaining traction during the forecast period. Once primarily associated with Muslim women, modest fashion has expanded into the mainstream, appealing to a broader range of consumers, including non-Muslim populations.
Continued shift towards hybrid retail model
The retail landscape in Malaysia is increasingly shifting towards a hybrid model, with both online and offline channels playing key roles. Specialist retailers like Padini Concept Store, Uniqlo, and H&M continue to expand, with a growing number of standalone outlets opening in shopping malls.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Malaysia?
- Where is future growth expected to be most dynamic?
Womenswear in Malaysia - Category analysis
KEY DATA FINDINGS
Casualisation trend drives growth in non-formal womenswear
Second-hand clothing proves to be attractive to budget-conscious consumers
Mass fashion brands continue to dominate the market, with local players shifting focus to online retailing
Womenswear is poised for growth, despite challenging economic conditions
Modest clothing trend will gain momentum
Continued shift towards hybrid retail model
Apparel and Footwear in Malaysia - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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