COMPETITIVE LANDSCAPE
Leading brands maintain share amidst market polarisation
The womenswear market in Norway remains highly fragmented, with a mix of global players, domestic brands, and online platforms competing for share and consumer attention. Top players, such as Bestseller AS, H&M Hennes & Mauritz AS and Cubus AS, continue to hold sizeable shares, with 9%, 8%, and 5% respectively.
New player Arket looks at mid-market for growth opportunities
Swedish lifestyle brand Arket launched its first flagship store in Bogstadveien, Oslo, offering women’s ready-to-wear, accessories, and interior products, along with an in-store café developed by Swedish chef Martin Berg. The move marked a deliberate push into the mid-market space between low-cost giants like H&M and premium outdoor incumbents, offering fashion-conscious women minimalist, durable wardrobe options at slightly higher price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Norway?
- Where is future growth expected to be most dynamic?
Womenswear in Norway - Category analysis
KEY DATA FINDINGS
Slow and steady growth for the mature womenswear category
Stable consumer demand drives sales despite economic caution
Sustainable practices drive innovation in womenswear
Resale platforms put the sustainability trend centre-stage
Digitalisation and sustainability drive market growth
Women's outerwear remains largest subcategory
Sustainability and sportswear drives business opportunities
Leading brands maintain share amidst market polarisation
New player Arket looks at mid-market for growth opportunities
Omnichannel strategies drive sales through multiple channels
Retail e-commerce gains traction with social media influence
Apparel and Footwear in Norway - Industry Overview
Steady growth for apparel and footwear
Apparel and footwear delivers modest value growth
Sportswear sees dynamic growth through digital channels
Sustainability drives innovation through bold storytelling
Mid-segment brands lead market polarisation
Omnichannel experiences to evolve with technological advances
Sustainability to shape the future of the market
Low-cost and premium brands drive market polarisation
Brands leverage social media to positive effect
Store-based retail leads with e-commerce driving growth
E-commerce continues to gain traction with omnichannel retailing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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