PROSPECTS AND OPPORTUNITIES
Women to seek higher quality pieces and more functional sportswear
Womenswear is set to witness stable development over the forecast period, with a slight improvement in volume sales. Norwegian women will increasingly expand their wardrobes to combine new trends with staple pieces.
Price discounting expected to continue
Whilst there are several growth drivers in womenswear, more dynamic growth is hindered by maturity and price competition. Norwegian women continue to shop more and are keen to diversify their wardrobe for different occasions.
The influence of retail e-commerce will continue to grow
Retail e-commerce is expected to display gradual gains as developments slow in this area. While e-commerce is expected to struggle more in terms of share gains, the influence of this channel will continue to grow.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Norway?
- Where is future growth expected to be most dynamic?
Womenswear in Norway - Category analysis
KEY DATA FINDINGS
Womenswear shows signs of stabilisation
Fragmented landscape led by low cost retailers
Circular economy is strong in womenswear
Women to seek higher quality pieces and more functional sportswear
Price discounting expected to continue
The influence of retail e-commerce will continue to grow
Apparel and Footwear in Norway - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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