PROSPECTS AND OPPORTUNITIES
Sportswear to increase in popularity among Moroccan woman
Sportswear has been a prominent trend over the review period, and it is poised to grow in popularity over the upcoming years. This trend includes a wide range of athletic garments, including leggings, sports tops, jackets, and sneakers.
Promotions required to support needs of Moroccan women
Despite the prediction of lower inflation in Morocco over the forecast period, retail volume growth will be relatively subdued. Brands operating in womenswear are expected to exercise caution in their pricing policies, adopting strategies that deliver value and meet the needs of price sensitive shoppers.
Sustainability will become a key focus
Sustainability is expected to become a key focus within womenswear in Morocco over the forecast period as manufacturers respond to growing consumer demand, particularly amongst the younger generation, for more environmentally friendly fashion choices. This trend will be bolstered by new legislation aimed at making fashion more sustainable, which is expected to be rolled out in the upcoming period.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Morocco?
- Where is future growth expected to be most dynamic?
Womenswear in Morocco - Category analysis
KEY DATA FINDINGS
Womenswear posts solid volume growth
Price is key factor in purchasing decision
Private label lines thrive in womenswear
Sportswear to increase in popularity among Moroccan woman
Promotions required to support needs of Moroccan women
Sustainability will become a key focus
Apparel and Footwear in Morocco - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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