COMPETITIVE LANDSCAPE
Leaders offer extensive retail networks, while polarisation is seen
Womenswear in China is highly fragmented, with no player accounting for more than a 2% share of retail value sales. However, brands like Uniqlo and Urban Revivo hold leading shares, which can be attributed to their extensive physical retail networks and agile supply chains, allowing them to maintain a strong presence in the market.
Digital-native challengers and omnichannel strategies will require adaptation by incumbents
The competitive landscape is fragmenting as digital-native challengers gain traction through lower prices and direct social commerce engagement, particularly for trend-driven products like women’s dresses, and casualwear. Moving forward, businesses will need to master omnichannel strategies, leveraging livestreaming, AI-driven personalisation, and seamless online-to-offline experiences to engage increasingly digital-native consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in China?
- Where is future growth expected to be most dynamic?
Womenswear in China - Category analysis
KEY DATA FINDINGS
Moderate growth amidst caution, driven by digital challengers, and "New Chinese Style"
Moderate growth in 2025 driven by rising incomes, but constrained by consumer caution
Digital-native brands capture budget-conscious young consumers
Rising disposable incomes and “New Chinese Style” to drive future growth
Digital commerce and omnichannel strategies to dictate sales
Business impact of emerging trends
Leaders offer extensive retail networks, while polarisation is seen
Digital-native challengers and omnichannel strategies will require adaptation by incumbents
Retail e-commerce offers convenience and good prices for womenswear
As offline sales remain significant, an omnichannel strategy is important
Travel and tourism drive innovation in resortwear designs
Apparel and Footwear in China - Industry Overview
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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