PROSPECTS AND OPPORTUNITIES
The lines between womenswear and menswear are blurring
In the forecast period, womenswear in China is expected to see continued slow and stable retail current value growth. However, the trend towards gender-neutral fashion is increasingly blurring the boundaries between women’s and men’s apparel.
The rising trend of functional and athletic apparel
Chinese consumers are increasingly seeking products which highlight their individuality, while offering comfort and practicality for everyday challenges. Functional apparel is no longer a male-exclusive domain, as more women now incorporate activewear into their daily wardrobe.
The rise of Neo-Chinese style
In 2024, Neo-Chinese style emerged as one of the most notable commercial concepts, captivating consumers and driving strong sales across various product categories. This trend has become a focal point of media coverage and business analysis.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in China?
- Where is future growth expected to be most dynamic?
Womenswear in China - Category analysis
KEY DATA FINDINGS
Slowdown in growth for womenswear due to sluggishness in consumer markets
Different performances for international luxury brands and domestic brands
Balancing online growth with offline brand elevation
The lines between womenswear and menswear are blurring
The rising trend of functional and athletic apparel
The rise of Neo-Chinese style
Apparel and Footwear in China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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