COMPETITIVE LANDSCAPE
LPP and Pepco drive growth through affordable fashion
Womenswear in Poland remains fragmented, with multiple players competing for share. In 2025, the top players in value terms were LPP SA (Sinsay, Reserved), Zara Polska sp zoo, Roadget Business Pte Ltd (Shein), Pepco Poland Sp zoo, and H&M Hennes & Mauritz Sp zoo.
Emerging local brands gain ground with premium offerings
Emerging local brands are gaining ground in womenswear as consumers look to trade up from mid-market retailers without paying luxury prices. Labels such as Muuv, Wasala, and The Odder Side offer accessible prices for designer pieces, distinctive design, and authentic positioning that resonate with modern Polish shoppers.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Poland?
- Where is future growth expected to be most dynamic?
Womenswear in Poland - Category analysis
KEY DATA FINDINGS
Womenswear sees robust growth amidst polarisation and increasing incomes
Rising incomes and the search for value, not just low prices, drive growth
Market polarisation as consumers are cautious, but willing to spend on occasion
Resale platforms fuel dynamic growth in the second-hand market
Womenswear embraces European nearshoring amidst rising costs and supply disruptions
Technology and sustainability to drive growth and differentiation
Women's outerwear expected to remain the largest category and see steady growth
Sustainability and e-commerce to drive growth and opportunities, but there will be challenges
LPP and Pepco drive growth through affordable fashion
Emerging local brands gain ground with premium offerings
Offline retail remains dominant despite e-commerce growth
New retail concepts and local designers drive innovation
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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