PROSPECTS AND OPPORTUNITIES
Sustainability and natural fabrics will drive demand
Sustainability is set to be a key driver in the future of womenswear in Poland. Consumers are increasingly conscious of the environmental impact of their purchases, with demand for natural, organic, and eco-friendly fabrics growing.
Retail e-commerce is preferred channel for second-hand womenswear
Poland’s e-commerce landscape continues to thrive, particularly in the second-hand clothing segment where platforms like Vinted are growing in popularity. Consumers see online platforms as a convenient way to find deals on pre-owned, high-quality items, contributing to the circular economy trend.
Unit price inflation to outpace wage growth
While consumers’ income levels in Poland have risen in 2024, they are unlikely to keep pace with the rising unit prices of womenswear, especially in premium segments. Price hikes driven by inflation, rising material costs, and logistical challenges will continue to put pressure on disposable incomes.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Poland?
- Where is future growth expected to be most dynamic?
Womenswear in Poland - Category analysis
KEY DATA FINDINGS
Well informed consumers make discerning choices
AI aids personalisation and client engagement
Affordable mass-market brands drive sales
Sustainability and natural fabrics will drive demand
Retail e-commerce is preferred channel for second-hand womenswear
Unit price inflation to outpace wage growth
Apparel and Footwear in Poland - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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