Sustainability is set to be a key driver in the future of womenswear in Poland. Consumers are increasingly conscious of the environmental impact of their purchases, with demand for natural, organic, and eco-friendly fabrics growing.
Poland’s e-commerce landscape continues to thrive, particularly in the second-hand clothing segment where platforms like Vinted are growing in popularity. Consumers see online platforms as a convenient way to find deals on pre-owned, high-quality items, contributing to the circular economy trend.
While consumers’ income levels in Poland have risen in 2024, they are unlikely to keep pace with the rising unit prices of womenswear, especially in premium segments. Price hikes driven by inflation, rising material costs, and logistical challenges will continue to put pressure on disposable incomes.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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