COMPETITIVE LANDSCAPE
Leading brands maintain dominance through expansive footprint
The womenswear market in Greece is characterised by a relatively stable competitive landscape amongst the top performing companies. ITX Hellas SA and H&M Hennes & Mauritz AE are the leading companies, with ITX Hellas holding a 21% share and H&M Hennes & Mauritz holding a 7% share in 2025.
No significant mergers or acquisitions or new launches
There were no notable mergers or acquisitions in 2025, and none are anticipated in 2026. Additionally, there were no significant innovative product launches in 2025, and none are planned for 2026.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Greece?
- Where is future growth expected to be most dynamic?
Womenswear in Greece - Category analysis
KEY DATA FINDINGS
Market becoming increasingly polarised
Premium and value-driven sales drive growth
Women's outerwear dominates sales, swimwear sees dynamic growth
Market polarisation and tourism shape womenswear landscape
Polarised market and sustainability drive growth and differentiation
Sustainable and inclusive brands capitalise on changing consumer values
Digital transformation and tourism drive business opportunities
Leading brands maintain dominance through expansive footprint
No significant mergers or acquisitions or new launches
Omnichannel presence drives sales in womenswear retail
Retail e-commerce grows despite sluggish pace and saturation
Arket expands retail presence in Greece with new store
Cyqlo label sets new standard for eco-friendly womenswear
Innovation in womenswear fuels business growth and differentiation
Apparel and Footwear in Greece - Industry Overview
Modest current value growth
Mat Fashion navigates market polarisation with niche positioning
Kappa Greece engages Gen Z through culture and street style
Ancient Greek Sandals capitalises on travel and tourism boom
Consumers drive growth through online channels and sustainability
Apparel remains largest category with stable growth prospects
Niche segments drive growth through diversification and circularity
Leading brands maintain strength in a fragmented market
No significant mergers or new product launches expected
Retail offline remains dominant despite e-commerce growth
Retail e-commerce drives growth with immersive experiences
Experience and technology shaping the retail environment
Targeting tourism boom
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!