PROSPECTS AND OPPORTUNITIES
Casual and smart casual womenswear is on the rise as females shift away from formalwear
As remote working and flexible office attire policies continue to reshape the womenswear market in Greece, demand for formalwear is expected to decline. Instead, casual and smart casual styles are anticipated to become even more dominant, offering women versatile, comfortable, and low-maintenance clothing options.
Sustainability-focused brands poised for growth as consumer awareness expands
As consumers become increasingly environmentally conscious, womenswear brands that emphasise sustainability are expected to see greater popularity in Greece over the forecast period, outpacing traditional fast-fashion labels. A key driver of this trend is that sustainable brands often foster a sense of community by educating consumers on the impact of their purchasing decisions.
Retail e-commerce will continue to gain traction, thanks to blend of convenience and competitive prices
E-commerce is expected to continue growing in popularity as a retail channel for womenswear in Greece, with more consumers shifting from offline to online shopping. As a result, many brands are prioritising their online presence over brick-and-mortar stores, as this often has the benefit of reducing overhead costs, allowing them to offer attractive discounts and competitive prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Greece?
- Where is future growth expected to be most dynamic?
Womenswear in Greece - Category analysis
KEY DATA FINDINGS
Local brands gain traction
Waning inflationary pressures and recovery of tourism boost growth in luxury market
Women’s underwear market remains dominated by large European players and fast-fashion brands
Casual and smart casual womenswear is on the rise as females shift away from formalwear
Sustainability-focused brands poised for growth as consumer awareness expands
Retail e-commerce will continue to gain traction, thanks to blend of convenience and competitive prices
Apparel and Footwear in Greece - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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