COMPETITIVE LANDSCAPE
Landmark Group and Azadea Group lead a fragmented market
The womenswear market in the United Arab Emirates remained relatively fragmented in 2025. Multinational brands continued to lead through franchise agreements held by major regional conglomerates such as Landmark Group and Azadea Group, which held value shares of 15% and 5%, respectively, in 2025.
Emerging opportunities in sustainable womenswear
The womenswear market in the United Arab Emirates presents opportunities for businesses to capitalise on the growing demand for premium and affordable fashion. Players are also leveraging the increasing focus on sustainability and localisation to capture rising demand for eco-friendly and culturally relevant products.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in United Arab Emirates?
- Where is future growth expected to be most dynamic?
Womenswear in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Premium and value-oriented offerings drive sales growth
Women's outerwear dominates sales
Sustainability shaping the womenswear landscape
Premium and affordable fashion set to drive growth
Women's outerwear will remain the largest category
Sustainability and localisation shape future sales
Landmark Group and Azadea Group lead a fragmented market
Emerging opportunities in sustainable womenswear
Offline retail maintains its dominance but e-commerce growing
E-commerce gains traction with convenience and competitive pricing
Sustainability and localisation inform the retail market
Market polarisation drives innovation in affordable and premium womenswear
Apparel and Footwear in the United Arab Emirates - Industry Overview
EXECUTIVE SUMMARY
Luxury brands drive growth with premium offerings
Apparel continues to see strong demand
Challengers unseat incumbents with localised strategies
Wealthy newcomers and tourists drive luxury spending
Apparel will remain the largest category with steady growth predicted
Digital channels and sustainability set to shape the future of the market
On brand gains significant share with triple-digit growth
New entrants challenge incumbents with localised strategies
Offline retail dominates sales due to a preference for trying before buying
Retail e-commerce gains traction as consumers demand convenience
Digital channels and sustainability shape the future of retail
AI models driving innovation in luxury fashion
Louis Vuitton launches Dubai pop-up in 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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