PROSPECTS AND OPPORTUNITIES
Economic recovery to drive positive growth over the forecast period
As the Nigerian economy improves, particularly with stability in the exchange rate, womenswear is expected to grow well over the forecast period. A weak economy had negatively impacted womenswear sales in Nigeria over the review period, with 2024 sales being severely impacted by inflationary conditions.
Rising female employment and incomes to boost demand
The rising volume of women in professional employment is expected to spur demand for various categories within womenswear. Jeans and tops will continue to perform well as they appeal to the fast-growing young demographic which seeks casual, trendy clothing.
Traditional/ethnic clothing to perform well as modern ethnic styles appeal to women
One of the best performing womenswear categories over the forecast period is expected to be women’s traditional/ethnic clothing, which is included in the other women’s outerwear category. Ethnic/traditional ethnic clothing has a large consumer base in Nigeria although traditionally it has consisted mostly of unbranded products, which women take to tailors to sew, either for special occasions or frequent wear.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Nigeria?
- Where is future growth expected to be most dynamic?
Womenswear in Nigeria - Category analysis
KEY DATA FINDINGS
Womenswear is impacted by inflationary conditions
Casual wear trend drives performance of traditional/ethnic wear and other casual clothing
Use of technology/AI and social commerce is growing
Economic recovery to drive positive growth over the forecast period
Rising female employment and incomes to boost demand
Traditional/ethnic clothing to perform well as modern ethnic styles appeal to women
Apparel and Footwear in Nigeria - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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