COMPETITIVE LANDSCAPE
LC Waikiki and Penti lead with a strong brand presence
The womenswear market in Turkey remains competitive, with a mix of local and international players. LC Waikiki continues to lead the market with a share of 12% in 2025, followed by Penti with 6%.
No significant mergers or acquisitions in 2025
There were no significant mergers or acquisitions in the womenswear market in Turkey in 2025, and none are anticipated in 2026. The competitive landscape is expected to continue being shaped by the existing players, with a focus on sustainability, digital transformation and innovative product launches.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Turkey?
- Where is future growth expected to be most dynamic?
Womenswear in Turkey - Category analysis
KEY DATA FINDINGS
Recovery of travel and tourism helping drive growth in womenswear in Turkey
Tourist spending boosts womenswear sales
Women’s outerwear dominates sales with timeless appeal
Travel and tourism drives demand for occasion-driven clothing
Brands embrace sustainability and technology to drive growth
Women’s outerwear will remain largest category with steady demand
Second-hand and GenAI to reshape the competitive landscape
LC Waikiki and Penti lead with a strong brand presence
No significant mergers or acquisitions in 2025
Apparel and footwear specialists drive womenswear sales
Retail e-commerce gains traction in womenswear
No new retail concepts emerge in 2026
Sustainable and wellness-focused innovations drive market growth
lululemon’s sustainable entry sets industry-wide precedent
Innovations help drive growth in womenswear sales
Apparel and Footwear in Turkey - Industry Overview
Tourists helping to drive growth in the Turkish apparel and footwear market
Luxury hospitality drives sales through immersive experiences
Apparel dominates sales with steady demand
Tourism and consumer confidence drive market growth
Local brands and sustainability drive future growth
Diverse and inclusive fashion lines gain traction
Sustainability and technology shape the industry’s future
Local giants maintain lead through omnichannel expansion
No significant mergers or new product launches
Mavi tapping into sustainability
Offline retail dominates sales through strong presence of domestic players
Retail e-commerce drives growth with convenience and technology
Discount chains gain traction with private label products
Brands emphasise comfort and functionality in product design
Local and international brands drive innovation through strategic launches
Omnichannel strategies enhance shopping experience and drive sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!