More conscious consumption is encouraging women in Turkey to change their shopping and apparel purchasing habits. Second-hand will continue to be a challenge for luxury brand sales as it becomes increasingly popular among young generations.
‘Quiet Luxury’ reflects the minimalism of the new age, with a focus on key pieces that can be invested in and thoughtful shopping habits. In order to achieve a wardrobe suitable for “quiet luxury”, consumers are often required to do a wardrobe detox of pieces that have display logos or brand symbols.
GenAI will continue to transform the fashion and textile industries and is expected to play a crucial role in shaping the future of womenswear through trend forecasting, automated design tools, quality control, and intelligent textiles. In 2024, LC Waikiki announced its GenAI projects with a focus on enhancing CRM applications and personalisation efforts, based on the feedback they receive from their customers.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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