PROSPECTS AND OPPORTUNITIES
Rise of shorts and trousers boosts sales for tops, due slumps sales of sheer hosiery
There is a growing popularity of shorts and trousers among women, attributed to the convenience of these items over skirts and dresses. For instance, soft and stretchy jeggings (jeans imitating leggings) continue to be in high demand due to being so comfortable to wear.
“Sneakermania” trend inspires strategy for limited-edition product “drop sales”
The “sneakermania” trend continues, from fashion per se to highly desirable, premium limited editions which are seen as investments as well as status items. While this trend seems to be more prevalent with men than women overall, there is still a female consumer audience for “sneakermania”.
Inbound tourism will continue to drive sales of luxury womenswear over the forecast period
Inbound tourism will continue to drive sales of luxury womenswear over the forecast period. Indeed, inbound tourists can often find “must-have” designer brands at lower prices in Hungary compared to their home countries.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Hungary?
- Where is future growth expected to be most dynamic?
Womenswear in Hungary - Category analysis
KEY DATA FINDINGS
Polarisation seen within womenswear, while affordable brands remain in the lead
Omnichannel strategies are increasingly important
Retailers monitor their portfolios and adapt products and brands to optimise profits and sales
Rise of shorts and trousers boosts sales for tops, due slumps sales of sheer hosiery
“Sneakermania” trend inspires strategy for limited-edition product “drop sales”
Inbound tourism will continue to drive sales of luxury womenswear over the forecast period
Apparel and Footwear in Hungary - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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