PROSPECTS AND OPPORTUNITIES
Artificial intelligence to enhance customer service and distribution
Manufacturers and retailers are expected to increase the use of technology and artificial intelligence tools to optimise distribution processes. By using algorithms, brands can improve customer contact to enhance convenience and service.
Casualwear to gain further prominence
Sportswear remains one of the main drivers in womenswear, benefiting from changes in habits and lifestyles towards fitness and active living. More Dutch women are opting to wear sportwear daily due to comfort but also style.
Social media bears strong influence on Gen Z
Womenswear brands will adapt to evolving digital lifestyles and the high level of Dutch women using their mobile devices to shop for apparel and footwear. Social media has already become a significant promotional tool to raise awareness and generate sales, notably among Gen Z.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Netherlands?
- Where is future growth expected to be most dynamic?
Womenswear in the Netherlands - Category analysis
KEY DATA FINDINGS
Mindful spending behaviour puts focus on price and promotions
Second hand womenswear is gaining mainstream appeal
Womenswear brands target specific audiences
Artificial intelligence to enhance customer service and distribution
Casualwear to gain further prominence
Social media bears strong influence on Gen Z
Apparel and Footwear in the Netherlands - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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