COMPETITIVE LANDSCAPE
Leading brands look to strategic expansion in fragmented landscape
Womenswear in Italy remained fragmented in 2025, although brand shares polarised further as top players consolidated their positions. Itx Italia Srl, largely due to Zara, continued to lead with a value share of 8%.
Market polarisation intensifies with an increase in entry-level competition
Lefties, Itx Italia’s value banner, launched a new store at Maximall Pompei in December 2024, entering 2025 with a full trading year to target ultra-low-price womenswear with fast-turn basics and trend pieces for families and Gen Z. The debut planted a permanent, mall-anchored alternative to pure-online discounters and intensified price competition at the entry level through 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Italy?
- Where is future growth expected to be most dynamic?
Womenswear in Italy - Category analysis
KEY DATA FINDINGS
Value and versatility drive modest growth in Italian womenswear
Consumers prioritise value and versatility in womenswear purchases
Women's outerwear drives overall category sales
Circular economy and fashion rentals gain traction, with risk to primary market
Women's outerwear will remain largest category, with sustainability becoming necessity
Accessible luxury set to emerge as new battleground for womenswear
Value retailers likely to place greater pressure on mid-market players
Leading brands look to strategic expansion in fragmented landscape
Market polarisation intensifies with an increase in entry-level competition
Retail offline dominates womenswear sales with shopping centres and outlets gaining share
Retail e-commerce grows rapidly, driven by low-price apps and marketplaces
Tourism drives Italian womenswear retail towards destination locations
Apparel and Footwear in Italy - Industry Overview
Polarised spending and sustainable shifts shape apparel and footwear
Households remain cautious despite easing economic pressures
Diverging category dynamics define apparel and footwear
Circular business models gain traction with the introduction of specialist platforms
Ultra-value and premium players to drive further market polarisation
Tourism and lifestyle trends will drive experiential retail
Sustainability to become a competitive strategy
Fragmented competitive landscape as leading brands face market polarisation
Consolidation shapes the competitive landscape
Emerging players gain momentum through distinct propositions
Apparel and footwear specialists lead distribution in 2025
Retail e-commerce continues to grow in apparel and footwear
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!