PROSPECTS AND OPPORTUNITIES
Uncertain future for womenswear amid rising concerns around sustainability
Womenswear in Italy is expected to see flat growth in retail volume terms while sales are projected to decline in value terms (at constant 2024 prices). This negative outlook reflects the changing purchasing behaviour of consumers who are expected to become more conscious with their spending, avoiding or reducing unnecessary purchases.
Upcycling receiving growing interest and investment as players look for more sustainable solutions
The possibility of recycling and reusing materials is expected to have a growing influence on womenswear in Italy over the forecast period. This is more than simple recycling, as seen with the example of famous designers, who start from discarded garments or fabrics to design new creations.
Increased interest for in fashion rentals could impact sales
Over the forecast period it is expected that apparel rentals will increase, especially for special occasion clothes and designer womenswear. There are already some interesting players operating within this area although these mainly only found in Italy’s main cities.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Italy?
- Where is future growth expected to be most dynamic?
Womenswear in Italy - Category analysis
KEY DATA FINDINGS
Womenswear sees strong growth in Italy but attentions switch to sustainability concerns
Rising digitalisation trend being seen among retailers
H&M opens new Arket store in Italy
Uncertain future for womenswear amid rising concerns around sustainability
Upcycling receiving growing interest and investment as players look for more sustainable solutions
Increased interest for in fashion rentals could impact sales
Apparel and Footwear in Italy - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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