Womenswear in Italy is expected to see flat growth in retail volume terms while sales are projected to decline in value terms (at constant 2024 prices). This negative outlook reflects the changing purchasing behaviour of consumers who are expected to become more conscious with their spending, avoiding or reducing unnecessary purchases.
The possibility of recycling and reusing materials is expected to have a growing influence on womenswear in Italy over the forecast period. This is more than simple recycling, as seen with the example of famous designers, who start from discarded garments or fabrics to design new creations.
Over the forecast period it is expected that apparel rentals will increase, especially for special occasion clothes and designer womenswear. There are already some interesting players operating within this area although these mainly only found in Italy’s main cities.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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