PROSPECTS AND OPPORTUNITIES
Omnichannel approach will be key to future success, as women shift back to in-store shopping
Singaporean consumers are increasingly returning to physical stores, signalling a shift in shopping habits that is reshaping the retail landscape. While e-commerce experienced a boom during the COVID-19 pandemic, the appeal of tactile, in-person shopping is making a strong comeback, with many shoppers now preferring the immediacy and convenience of purchasing items directly from stores.
Singapore's fast-fashion market will continue to evolve, with integrated platforms and social commerce
Shein has solidified its position in Singapore's fast-fashion market by launching an integrated marketplace platform that combines its own apparel with products from local businesses and international third party sellers. This move is reshaping the online shopping experience, providing greater variety and convenience for consumers while intensifying competition for established e-commerce giants.
Womenswear players will need to adapt to diverse consumer preferences, including luxury, fast fashion, and sustainability
The womenswear market in Singapore is undergoing a significant transformation, shaped by shifting consumer preferences and a complex mix of economic influences. A key feature of this evolving landscape is the clear divide between luxury and budget segments, highlighting the diverse choices available to shoppers.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Singapore?
- Where is future growth expected to be most dynamic?
Womenswear in Singapore - Category analysis
KEY DATA FINDINGS
Womenswear market in Singapore shows degree of resilience despite economic challenges
While appetite for luxury brands remains strong, consumers shift towards value-conscious spending
Continued demand for dresses and skirts despite casualisation trend
Omnichannel approach will be key to future success, as women shift back to in-store shopping
Singapore's fast-fashion market will continue to evolve, with integrated platforms and social commerce
Womenswear players will need to adapt to diverse consumer preferences, including luxury, fast fashion, and sustainability
Apparel and Footwear in Singapore - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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