PROSPECTS AND OPPORTUNITIES
Ultra-fast fashion brands are expected to be challenged by heightened ethical concerns
Womenswear in Sweden is expected to show stable but modest growth over the forecast period, with retail sales set to rise at a current value CAGR of 2% (2024 constant value CAGR of 0.3%).
High maturity and frequent sales is set to challenge womenswear over the forecast period
Womenswear in Sweden will face the challenge of being a highly mature market with frequent discounting, and this will continue to place pressure on prices. While discounting has been an ongoing issue for womenswear for a long time, this intensified towards the end of the review period.
Players will increasingly focus on omnichannel strategies, supporting sales through retail e-commerce
Retail e-commerce is expected to continue its steady growth in Sweden over the forecast period, with a slight increase in share compared to in-store retail.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Sweden?
- Where is future growth expected to be most dynamic?
Womenswear in Sweden - Category analysis
KEY DATA FINDINGS
Social media and impulse buying support sales of womenswear in 2024
Domestic, low-cost fashion retailers retain the leading positions in womenswear
Fashion trends and sustainability support growth for second-hand and vintage goods
Ultra-fast fashion brands are expected to be challenged by heightened ethical concerns
High maturity and frequent sales is set to challenge womenswear over the forecast period
Players will increasingly focus on omnichannel strategies, supporting sales through retail e-commerce
Apparel and Footwear in Sweden - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!