PROSPECTS AND OPPORTUNITIES
Sustained growth through casualisation and value focus
Over the forecast period, womenswear is expected to achieve moderate value growth while volume growth remains flat. The ongoing casualisation trend is set to continue as consumers prioritise versatile and comfortable apparel that complements their modern lifestyles, particularly in the face of economic challenges.
Swimwear benefits from tourism and brand innovation
The women’s swimwear category is poised for continued value growth as travel and tourism sustain their recovery from the pandemic during the early forecast period. The demand for stylish yet functional swimwear is bolstered by Canadian brands like Left on Friday, which has gained attention for designing Team Canada’s beach volleyball swimwear for the 2024 Paris Olympics.
Luxury womenswear expands with major mall openings
Luxury womenswear is projected to witness significant growth, driven by expansions in Canada’s luxury retail infrastructure. Two major developments, the Royalmount Mall in Montreal and Oakridge Park in Vancouver, are set to redefine the market, with openings planned for late 2024 and 2025, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Canada?
- Where is future growth expected to be most dynamic?
Womenswear in Canada - Category analysis
KEY DATA FINDINGS
Resilience amidst economic challenges and casualisation trends
Functional and inclusive women’s underwear gains traction
International expansion bolsters competition
Sustained growth through casualisation and value focus
Swimwear benefits from tourism and brand innovation
Luxury womenswear expands with major mall openings
Apparel and Footwear in Canada - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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