COMPETITIVE LANDSCAPE
The womenswear industry in Canada remains fragmented, with a mix of global players and domestic brands competing for share and consumer attention. In 2025, the top brands in womenswear included lululemon athletica inc and private label players such as Joe Fresh and George.
Private label held second place, led by major players such as the Joe Fresh brand owned by Loblaw Cos Ltd and Wal-Mart Canada's private label brands including George. Private label remains popular due to its combination of price and quality, as well as convenience since womenswear can be easily purchased during shopping trips for other items, either in-store or online.
Significant changes in company shares were observed in 2025, with Shein Distribution Canada Ltd gaining share. lululemon athletica inc maintained its lead due to its strong brand reputation, extensive brick-and-mortar retail footprint, and continuous apparel releases.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Canada?
- Where is future growth expected to be most dynamic?
Womenswear in Canada - Category analysis
KEY DATA FINDINGS
Resale and rental, coupled with the desire for comfort and sustainability shape Canadian womenswear
Womenswear records limited growth as the cost-of-living crisis continues to impact sales
Resale and rental: Opportunity and challenge
Socioeconomic potential in womenswear
Women's outerwear dominates sales, driven by consumer demand for fashionable jackets and coats, and shorts and trousers
New entrants and changing consumer behaviour drive competition
Casual trends and AI customisation to drive demand for womenswear
Women's outerwear expected to remain dominant as luxury segment expands
Sustainability and e-commerce set to shape the future of womenswear
COMPETITIVE LANDSCAPE
Offline retail maintains lead despite e-commerce growth
E-commerce grows strongly as retailers invest online
Apparel and Footwear in Canada - Industry Overview
Apparel and footwear market sees modest gains as macroeconomic pressures ease
Lower inflation and interest rates boost consumer spending
Mine & Yours launches pop-ups to cater to resale trend
Market dynamics driving success for challenger brands
AI adoption to drive market evolution
Rising incomes fuel luxury market expansion
Sustainability drives brand appeal among Generation Z consumers
Apparel maintains dominance as largest category
Sportswear will remain the fastest growing category
Lululemon and private label lead with strong brand presence
Gildan Activewear and Hanesbrands merger creates new entity
Offline retail dominates despite ecommerce growth
E-commerce emerges as fastest-growing channel with strong sales
Hugo Boss launches new store and capsule collection
Prada advances sustainability with Re-Nylon collection
Joe Fresh responds to value-driven demand with Spring 2025 collection
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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