PROSPECTS AND OPPORTUNITIES
High levels of savings likely to drive demand for womenswear
The demand for womenswear in the Czech Republic is expected to continue its positive trajectory beyond 2024. With inflation having significantly declined, real wages and purchasing power are improving, which, coupled with substantial accumulated savings, is anticipated to bolster household consumption over the forecast period.
Czech e-commerce expected to remain the fastest-growing channel
E-commerce continues to play an integral role in the Czech economy, particularly within the fashion sector, driven by rapid technological advancements and evolving consumer habits. The Czech e-commerce market, one of the fastest-growing in Europe, is forecast to exceed CZK200 million in value by 2025.
Environmental awareness boosts demand for period underwear
Growing environmental awareness among Czech consumers, amplified by media coverage, is accelerating the adoption of sustainable alternatives such as period underwear. Concerns about the environmental impact of cotton production and plastic waste during menstruation are encouraging women to consider more eco-friendly options.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Czech Republic?
- Where is future growth expected to be most dynamic?
Womenswear in the Czech Republic - Category analysis
KEY DATA FINDINGS
Strong growth of menstrual panties
Women’s wear rebounds with positive growth in value and volume
Second-hand platforms reshape womenswear while Trendyol expands into the Czech Republic
High levels of savings likely to drive demand for womenswear
Czech e-commerce expected to remain the fastest-growing channel
Environmental awareness boosts demand for period underwear
Apparel and Footwear in the Czech Republic - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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