COMPETITIVE LANDSCAPE
LPP and H&M lead womenswear with strong brand portfolios
Womenswear in the Czech Republic is fragmented, with a mix of global players and local brands competing for share. In 2025, the top companies were LPP Czech Republic sro with brands like Reserved, Sinsay, Cropp, Mohito, and House, and H&M Hennes & Mauritz CZ sro.
Sustainable choices from Snuggs help drive the menstrual underwear boom
Snuggs, an indigenous Czech brand founded in 2019, has rapidly cemented its position in womenswear, thanks to its strong position in menstrual underwear. This segment within women’s underwear has been experiencing robust growth, driven by increasing consumer awareness and enhanced product availability.
New entrants and e-commerce growth present opportunities for companies in womenswear
Womenswear in the Czech Republic is expected to continue growing, driven by improving real wages and purchasing power. The growth of e-commerce will remain a key driver, with companies leveraging big data and analytical tools to personalise shopping experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Czech Republic?
- Where is future growth expected to be most dynamic?
Womenswear in the Czech Republic - Category analysis
KEY DATA FINDINGS
Modest growth as sustainable and premium products see growth despite competition
Stable growth for womenswear, but resale and rental prevent a faster increase
Retailers adapt to consumer needs across price points as polarisation is seen
Women's outerwear drives sales of womenswear in the Czech Republic
Rising demand expected for womenswear despite competition from resale and rental
Women's outerwear anticipated to remain dominant, with activewear leading growth
Trendyol and local e-shops to shape the future of womenswear by personalising shopping
LPP and H&M lead womenswear with strong brand portfolios
Sustainable choices from Snuggs help drive the menstrual underwear boom
New entrants and e-commerce growth present opportunities for companies in womenswear
Retail e-commerce strengthens its position alongside traditional offline retail
Apparel and Footwear in the Czech Republic - Industry Overview
Economic factors drive growth in 2025, while sustainability shapes sales
Positive retail results and growing market polarisation
Apparel dominates sales, driven by consumer preference and the wider range of products
Sustainability and resale trends shape consumer behaviour
Resale and rental trend limits growth of primary sales
Apparel will remain dominant, but sportswear expected to gain traction
AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
Regulatory changes, affordability and sustainability to shape the future
LPP and Pepco maintain their lead despite new entrants
New entrants underscore the resilience and appeal of apparel and footwear
Emerging trends and opportunities in a changing landscape
Bricks-and-mortar stores remain irreplaceable for many Czech consumers
Retail e-commerce drives growth, with a rising share of online sales
Partnerships to impact the distribution landscape in apparel and footwear
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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