COMPETITIVE LANDSCAPE
Frl Korea maintains lead of fragmented landscape with comfort-driven products
The womenswear landscape in South Korea is highly fragmented, with leading players holding low share. In 2025, Frl Korea Co Ltd (Uniqlo) led overall with a 6% value share, followed by E-Land World Co Ltd (SPAO) and LF Corp (Daks) with 3% each.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in South Korea?
- Where is future growth expected to be most dynamic?
Womenswear in South Korea - Category analysis
KEY DATA FINDINGS
Resilience in 2025 driven by comfort, premiumisation, and online engagement
Women's underwear remains strong sales driver, driven by comfort and premiumisation
Fitness-driven trend boosts swimwear sales through social media
Casualwear evolves to meet modern women's lifestyle needs
Future growth driven by comfort, premiumisation, and personal expression
Navigating rapid trend cycles: The imperative for brand agility in Korean womenswear
Building brand loyalty through integrated online and experiential strategies
Frl Korea maintains lead of fragmented landscape with comfort-driven products
Vertical commerce platforms drive online sales by age group
Apparel and Footwear in South Korea - Industry Overview
Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
Versatile pieces drive sales as traditional norms erode
Climate-responsive designs gain traction
Resale and rental trends reshape retail channel mix
Versatility, sustainability, and agility to influence future development of apparel and footwear
Navigating seasonless style and shifting categories
Sustainability and technology to help shape the future of sales
Uniqlo strengthens lead of highly fragmented competitive landscape
Emerging brands and collaborations drive innovation
Offline channels lead distribution via specialists but online sales continue to grow
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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