PROSPECTS AND OPPORTUNITIES
‘Dupes’ expand from beauty and personal care into apparel
Due to the ongoing rising costs of living and consumers’ associated price-sensitivity, we are seeing the rise of ‘dupes’ in apparel, notably so in womenswear. While dupes used to be more focussed on beauty and personal care, whereby copycat products would emulate high-end “must-have” products whilst offering lower prices, this is now extending info fashion.
Second-hand and sustainability trends will pose a challenge to new apparel sales
Second-hand and sustainability trends will pose a challenge to new apparel sales over the forecast period. Notably, second-hand fashion is no longer seen as cheap, worn-out apparel, rather it is evolving into a more premium image, with the concept of rarity being a further selling point.
Exclusivity and experiential satisfaction are becoming increasingly important
E-commerce penetration is already very high in South Korea, notably tipping just over 50% of all distribution share in apparel and footwear in the country in 2024. In light of this, typical online marketing methods such as livestreaming and the use of social media platforms will no longer be enough to grasp and retain consumer attention, due to the fast-moving pace of such promotions and advertising.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in South Korea?
- Where is future growth expected to be most dynamic?
Womenswear in South Korea - Category analysis
KEY DATA FINDINGS
Shein’s pop-up store fails to score significant sales due to concerns over quality – despite low prices
Leggings and yoga wear players expand their apparel lines across different sports
TV home shopping channels launch their own brands to revitalise sales
‘Dupes’ expand from beauty and personal care into apparel
Second-hand and sustainability trends will pose a challenge to new apparel sales
Exclusivity and experiential satisfaction are becoming increasingly important
Apparel and Footwear in South Korea - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!