Due to the ongoing rising costs of living and consumers’ associated price-sensitivity, we are seeing the rise of ‘dupes’ in apparel, notably so in womenswear. While dupes used to be more focussed on beauty and personal care, whereby copycat products would emulate high-end “must-have” products whilst offering lower prices, this is now extending info fashion.
Second-hand and sustainability trends will pose a challenge to new apparel sales over the forecast period. Notably, second-hand fashion is no longer seen as cheap, worn-out apparel, rather it is evolving into a more premium image, with the concept of rarity being a further selling point.
E-commerce penetration is already very high in South Korea, notably tipping just over 50% of all distribution share in apparel and footwear in the country in 2024. In light of this, typical online marketing methods such as livestreaming and the use of social media platforms will no longer be enough to grasp and retain consumer attention, due to the fast-moving pace of such promotions and advertising.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Womenswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!