Womenswear in Mexico

January 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Womenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Womenswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Womenswear in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Womenswear in Mexico?
  • Which are the leading brands in Mexico?
  • How are products distributed in Mexico?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Womenswear in Mexico?
  • Where is future growth expected to be most dynamic?

Womenswear in Mexico - Category analysis

KEY DATA FINDINGS

Womenswear growth driven by young population and rising incomes
Chart 1 Key Trends 2025
US reciprocal tariffs threaten recent nearshoring momentum
Government targets cheap imports to protect local industry
Sustainability concerns drive consumer demand for second-hand fashion
Price and sustainability to drive growth in second-hand market
Chart 2 Second-Hand Fashion Propelled by Lower Prices and Appeal of Unique Items
Consumers shift online for convenience and variety
Chart 3 Analyst Insight
Strong brand portfolios and retail footprint help leading players maintain share
Specialist stores attract trend-focussed young consumers and families
Vestuá empowers consumers with affordable pre-owned apparel platform
Chart 4 Affordable Circular Fashion Gains Traction with Vestuá Mexico
Liverpool and Shein lead e-commerce channel expansion
Shein’s local shipping strategy offsets rising tariff costs
Chart 5 Discount Events and Local Shipping Drive Shein’s Resilience in Mexico

Apparel and Footwear in Mexico - Industry Overview

Polarisation seen in apparel and footwear due to a challenging macro-economic environment
Chart 6 Key Trends 2025
Chart 7 Analyst Insight
Tariffs and economic stagnation drive market polarisation
Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
Omnichannel strategies key to converting traffic into sales
Chart 8 Omnichannel Strategies Key to Converting Traffic into Sales in Mexico
Chart 9 CICEG Supports Plan Mexico to Boost Competitiveness Against Asian Imports
Steady growth ahead for Mexico’s apparel and footwear
Resale and rental market gains traction
Technology integration boosts competitiveness
Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
Apparel and footwear specialists lead distribution
Retail e-commerce grows with technology and changing consumer behaviour
Balenciaga reinvents the Speedcat with bold, luxury design
Industry 5.0 transforms footwear production in Guanajuato
Chart 10 Industry 5.0 Takes Centre Stage in Guanajuato’s Footwear Sector
Chart 11 Real GDP Growth and Inflation 2020-2030
Chart 12 PEST Analysis in Mexico 2025
Chart 13 Key Insights on Consumers in Mexico 2025
Chart 14 Consumer Landscape in Mexico 2025

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Womenswear

  • Women's Nightwear
      • Economy Women's Jeans
      • Standard Women's Jeans
      • Premium Women's Jeans
      • Super Premium Women's Jeans
      • Women's Dresses
      • Women's Jackets and Coats
      • Women's Jumpers
      • Women's Leggings
      • Women's Shirts and Blouses
      • Women's Shorts and Trousers
      • Women's Skirts
      • Women's Suits
      • Women's Tops
      • Other Women's Outerwear
  • Women's Swimwear
  • Women's Underwear

Womenswear

This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Womenswear research and analysis database.

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