COMPETITIVE LANDSCAPE
Strong brand portfolios and retail footprint help leading players maintain share
The competitive landscape of womenswear in Mexico remains fragmented, with Fashion Choice Pte Ltd (brand Shein) in the lead with 6%. Overall, leading players in womenswear leverage strong brand portfolios and extensive distribution networks to maintain their positions.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Mexico?
- Where is future growth expected to be most dynamic?
Womenswear in Mexico - Category analysis
KEY DATA FINDINGS
Womenswear growth driven by young population and rising incomes
US reciprocal tariffs threaten recent nearshoring momentum
Government targets cheap imports to protect local industry
Sustainability concerns drive consumer demand for second-hand fashion
Price and sustainability to drive growth in second-hand market
Consumers shift online for convenience and variety
Strong brand portfolios and retail footprint help leading players maintain share
Specialist stores attract trend-focussed young consumers and families
Vestuá empowers consumers with affordable pre-owned apparel platform
Liverpool and Shein lead e-commerce channel expansion
Shein’s local shipping strategy offsets rising tariff costs
Apparel and Footwear in Mexico - Industry Overview
Polarisation seen in apparel and footwear due to a challenging macro-economic environment
Tariffs and economic stagnation drive market polarisation
Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
Omnichannel strategies key to converting traffic into sales
Steady growth ahead for Mexico’s apparel and footwear
Resale and rental market gains traction
Technology integration boosts competitiveness
Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
Apparel and footwear specialists lead distribution
Retail e-commerce grows with technology and changing consumer behaviour
Balenciaga reinvents the Speedcat with bold, luxury design
Industry 5.0 transforms footwear production in Guanajuato
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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