PROSPECTS AND OPPORTUNITIES
Discount opportunities set to drive online sales of womenswear
Given the tighter consumer spending in the country, shopping occasions that include discounts have become a key opportunity to drive sales of womenswear in Mexico, and this is expected to continue in the forecast period. According to the study PULSO: Moda en Venta Online + Expectations for Hot Fashion 2024, conducted by the Mexican Association of Online Sales (AMVO), six out of 10 Mexicans purchase clothing, footwear, and accessories online, with an average spend of MXN1,644.
Mother’s Day in Mexico drives sales of womenswear
Mother’s Day is a deeply rooted cultural celebration in Mexico, and it has seen a significant shift in gift-giving and celebration trends in recent years. While classic gifts such as flowers and meals out remain popular, the gifting landscape has diversified to reflect the evolving roles of women in Mexican society.
The rise of second-hand apparel shopping amongst Mexican women
Amongst the trends shaping the fashion industry in Mexico, sustainability remains a significant concern for consumers, particularly for female shoppers, who represent the largest share of sales in the country. This awareness has been heightened by the influx of inexpensive clothing from Asia, raising concerns about fast fashion.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Mexico?
- Where is future growth expected to be most dynamic?
Womenswear in Mexico - Category analysis
KEY DATA FINDINGS
Womenswear faces a slowdown in growth in 2024
Shein’s rise sparks a rise in undervalued apparel imports in Mexico
Inditex strengthens its lead in womenswear
Discount opportunities set to drive online sales of womenswear
Mother’s Day in Mexico drives sales of womenswear
The rise of second-hand apparel shopping amongst Mexican women
Apparel and Footwear in Mexico - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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