PROSPECTS AND OPPORTUNITIES
Fashion-savvy female consumers will continue to support growth
In April 2024, H&M opened a women-only store in Harajuku, a district in Tokyo renowned for its vibrant youth fashion. H&M first entered the Japanese market in 2008, launching its initial store in Ginza, home to luxury brands and several department stores.
Accelerating access to Korean fashion through e-commerce platforms and physical stores
In recent years, Korean fashion has surged into the spotlight, significantly influenced by the popularity of Korean dramas, food, and K-Pop. This trend has captivated a young female audience, thanks in part to the affordability of stylish, on-trend pieces.
Utilisation of AI in product development emerges
Onward Kashiyama Co Ltd has introduced a brand called any SiS, which caters to working women who wish to express a soft yet intelligent femininity while leading a busy lifestyle. The brand focuses on providing a “Daily-On-Style”, which encourages women to positively enjoy their everyday lives.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Japan?
- Where is future growth expected to be most dynamic?
Womenswear in Japan - Category analysis
KEY DATA FINDINGS
Late summer heat and warm winter lead to poor performance of winter apparel – demand forecasting will be a future challenge
Uniqlo leads womenswear with affordability and quality
Uniforms give way to personal choices of work attire
Fashion-savvy female consumers will continue to support growth
Accelerating access to Korean fashion through e-commerce platforms and physical stores
Utilisation of AI in product development emerges
Apparel and Footwear in Japan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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