In April 2024, H&M opened a women-only store in Harajuku, a district in Tokyo renowned for its vibrant youth fashion. H&M first entered the Japanese market in 2008, launching its initial store in Ginza, home to luxury brands and several department stores.
In recent years, Korean fashion has surged into the spotlight, significantly influenced by the popularity of Korean dramas, food, and K-Pop. This trend has captivated a young female audience, thanks in part to the affordability of stylish, on-trend pieces.
Onward Kashiyama Co Ltd has introduced a brand called any SiS, which caters to working women who wish to express a soft yet intelligent femininity while leading a busy lifestyle. The brand focuses on providing a “Daily-On-Style”, which encourages women to positively enjoy their everyday lives.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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