PROSPECTS AND OPPORTUNITIES
Fast fashion set to accelerate in India as Gen Z-centric brands gain momentum
Womenswear in India is set to see steady, solid retail value growth at constant 2024 prices in the forecast period, due to a desire amongst women to invest more in their wardrobes. Fast fashion will be propelled by the escalating power of Gen Z consumers, as well as by increases in youth-targeted brands.
Private label womenswear poised for a stronger role, led by a value positioning
During the coming years, womenswear in India is anticipated to experience a significant increase in private label products, particularly from online retailers such as Myntra, Ajio, and Nykaa Fashion. These retailers are focusing on creating their own in-house labels; for instance, DressBerry, and Sztori by Myntra, RSVP, and Twenty Dresses by Nykaa, and Outryt by Ajio.
Womenswear brands expected to expand further into home categories as lifestyle positioning takes priority
Indian apparel brands are likely to keep expanding into adjacent lifestyle segments in the forecast period, most significantly home furnishings and home décor. Westside and H&M are already following this path with their own dedicated sub-brands or collections, such as Westside Home and H&M Home, with everything from home furnishings to home décor accessories.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in India?
- Where is future growth expected to be most dynamic?
Womenswear in India - Category analysis
KEY DATA FINDINGS
Festive and wedding season lifts sales of womenswear in 2024
Womenswear sees a clear divergence between value-driven shoppers and premium seekers
Offline womenswear retail faces pressure, prompting store consolidation and a digital focus
Fast fashion set to accelerate in India as Gen Z-centric brands gain momentum
Private label womenswear poised for a stronger role, led by a value positioning
Womenswear brands expected to expand further into home categories as lifestyle positioning takes priority
Apparel and Footwear in India - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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