COMPETITIVE LANDSCAPE
Trent and Aditya Birla Fashion & Retail lead womenswear with diversified portfolios
The womenswear market in India was relatively fragmented in 2025, with Trent Ltd leading with a 4% value share, followed by Aditya Birla Fashion & Retail Ltd and Reliance Retail Ltd, each holding 2%. The leadership of these top players was sustained by their strong omnichannel presence and diverse brand portfolios that cater to a wide range of consumers.
Leading players utilise distinct strategies
The leading companies reinforced their positions through distinct strategies. Trent expanded its value-focused Zudio banner, which offers trendy and affordable fast fashion, resonating with price-sensitive shoppers.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in India?
- Where is future growth expected to be most dynamic?
Womenswear in India - Category analysis
KEY DATA FINDINGS
Market shows resilience despite supply chain disruptions
Government import ban disrupts supply chain
Domestic sourcing ensures outwear growth
Rising incomes and female workforce fuel long-term growth
Brands prioritise inclusivity to attract wider consumer base
Omnichannel integration becomes essential for competitiveness
Trent and Aditya Birla Fashion & Retail lead womenswear with diversified portfolios
Leading players utilise distinct strategies
Physical retail remains dominant in womenswear
E-commerce growth chips away at offline retail channels
Influencer brand, Underneat, champions comfort and inclusivity
Siyaram’s enters value fashion with new brand, Zecode
Apparel and Footwear in India - Industry Overview
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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