PROSPECTS AND OPPORTUNITIES
Ongoing challenges
The ongoing war and the demographic situation will remain core challenges for womenswear in Ukraine in the mid- to short term. There is no definite end in sight for the war with Russia and, as well as war-related economic and logistical issues, there will also be a persistently high level of consumer uncertainty about the future.
Brands set to gain further share
Womenswear will continue to see positive dynamics as branded products gain further share from unbranded ones, especially if more international chains return, as Inditex brands did in 2024, as soon as the war is over. Besides, women will be eager to improve their emotional state having been worn down by persistent war stresses and will consider cheering themselves up with womenswear.
Expansion fo omnichannel strategies expected
Over the forecast period, womenswear is likely to undergo qualitative changes in distribution. As technologies are evolving and AI is used more frequently, consumer shopping experiences are expected to be improved.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Ukraine?
- Where is future growth expected to be most dynamic?
Womenswear in Ukraine - Category analysis
KEY DATA FINDINGS
Womenswear sees growth amidst shifting demographic scenario
Hard hit subcategories show some dynamism in recovery
Some move towards consolidation in a fragmented competitive landscape
Ongoing challenges
Brands set to gain further share
Expansion fo omnichannel strategies expected
Apparel and Footwear in Ukraine - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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