PROSPECTS AND OPPORTUNITIES
Functional apparel and affordable fashion to drive growth
Amid economic uncertainty and higher inflation, some consumers may be reluctant to spend on less essential goods like apparel and accessories. Nonetheless, the wide availability of fast fashion products in Taiwan will give consumers access to affordable womenswear.
Multi-brand retailing to support category performance
Well established local retailers will employ multi-brand strategies by selling international brands to expand their portfolio and reach a wider customer base. In doing so, local retailers offer a more comprehensive brand portfolio online and offline, enable them to compete alongside the larger retailers that offer a different mix of styles at affordable prices.
Sustainable manufacturing to become the industry norm
To address sustainability, international retailers in womenswear have set carbon reduction targets under Science Based Targets (SBT), by using a higher proportion of sustainable materials, moving towards non-toxic chemicals, and increasing the proportion of renewable energy used in production. It is expected that sustainable manufacturing will become the industry norm in Taiwan over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Taiwan?
- Where is future growth expected to be most dynamic?
Womenswear in Taiwan - Category analysis
KEY DATA FINDINGS
Womenswear spending falls after two strong years
Emphasis on business comfort and workleisure attire
Major players create omnichannel shopping experiences
Functional apparel and affordable fashion to drive growth
Multi-brand retailing to support category performance
Sustainable manufacturing to become the industry norm
Apparel and Footwear in Taiwan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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