PROSPECTS AND OPPORTUNITIES
Stronger economy provides solid outlook for womenswear
The Danish economy is predicted to improve over 2025 and the upcoming years as inflation stabilises, real wages increase, and private consumption improves. Womenswear is expected to see the positive benefits of this economic growth with retail volume sales set to rise moderately in the forecast period.
Circular fashion to gain momentum as incomes recover
Danish women will continue to become more aware and concerned over the environmental impact of their apparel shopping habits. This will fuel the development of circular fashion in Denmark with more second-hand stores expected to emerge.
E-commerce is a vital channel to womenswear brands
Retail e-commerce will continue to report solid growth over the forecast period. In tandem, social media will also play an increasingly important role in the marketing and sales strategies of womenswear brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Denmark?
- Where is future growth expected to be most dynamic?
Womenswear in Denmark - Category analysis
KEY DATA FINDINGS
Economic recovery supports higher growth in womenswear
Casualwear trend and exercise drives sales of tracksuits and leggings
Online shopping boosts womenswear sales
Stronger economy provides solid outlook for womenswear
Circular fashion to gain momentum as incomes recover
E-commerce is a vital channel to womenswear brands
Apparel and Footwear in Denmark - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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