Consumer demand for eco-friendly and sustainable apparel is expected to rise in the forecast period as Romanian women show a growing interest in longer-lasting, quality apparel. Romanian women are increasingly preoccupied with the quality and the origins of the apparel they purchase, with a more educated consumer profile in the process of emerging.
Cities beyond Bucharest, like Cluj, Iasi, and Timisoara, are seeing growing interest in premium womenswear due to rising incomes and more luxury-focused shopping options. Romanians have a strong appetite for fashion, which is illustrated by the high number of international brands that are present in the country.
Elderly women, who are increasingly tech-savvy and well-travelled, are purchasing more apparel and are more heavily influenced by international trends when making choices. This trend provides a new opportunity for brands to expand their focus to an older demographic that value both style and comfort.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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