COMPETITIVE LANDSCAPE
H&M and Zara maintain lead despite rising competition from affordable challengers
The womenswear market in Romania remains fragmented, with a mix of global players and domestic brands competing for share, and an increasing number of online platforms competing for share and the attention of consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Romania?
- Where is future growth expected to be most dynamic?
Womenswear in Romania - Category analysis
KEY DATA FINDINGS
Sustainable fashion trend boosts Romanian womenswear sales, despite popularity of rental and resale items
Romania sees modest growth in womenswear sales
Sustainability and upcycling increase in popularity amongst urban consumers
Resale and rental trend shapes womenswear market through promise of uniqueness
Market polarisation continues to affect womenswear
Market polarisation to drive growth in womenswear market
Efficient, sustainable operations and technology drive sales growth
Businesses expected to capitalise on eco-friendly trends to capture demand
H&M and Zara maintain lead despite rising competition from affordable challengers
Offline retailer LPP Romania leads with Sinsay discount brand expansion
E-commerce grows as ultra-fast-fashion retailers enter Romanian market
Apparel and Footwear in Romania - Industry Overview
Romanian apparel and footwear market grows through polarisation and sustainability
Low-cost retailers and premium brands improve value sales amid market polarisation
Sustainability drives demand for eco-friendly products and upcycling
AI and tech innovation boosts sales through personalised experiences
Romanians embrace sustainable and eco-friendly products as key trends
AI and technological innovation drives sales through personalised experiences
Polarisation set to remain a key trend with ultra-fast fashion and premium brands
Pepco, H&M, and LPP lead with extensive store networks
Offline retail continues to dominate sales with chained specialists, while e-commerce grows
Omnichannel strategies key to success
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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