PROSPECTS AND OPPORTUNITIES
Consumers to place a higher emphasis on sustainable brands
Consumer demand for eco-friendly and sustainable apparel is expected to rise in the forecast period as Romanian women show a growing interest in longer-lasting, quality apparel. Romanian women are increasingly preoccupied with the quality and the origins of the apparel they purchase, with a more educated consumer profile in the process of emerging.
Premium tastes are emerging in more cities
Cities beyond Bucharest, like Cluj, Iasi, and Timisoara, are seeing growing interest in premium womenswear due to rising incomes and more luxury-focused shopping options. Romanians have a strong appetite for fashion, which is illustrated by the high number of international brands that are present in the country.
Older women show a keen interest in apparel
Elderly women, who are increasingly tech-savvy and well-travelled, are purchasing more apparel and are more heavily influenced by international trends when making choices. This trend provides a new opportunity for brands to expand their focus to an older demographic that value both style and comfort.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Romania?
- Where is future growth expected to be most dynamic?
Womenswear in Romania - Category analysis
KEY DATA FINDINGS
Low-end and fast-fashion brands entice consumers
Stronger demand for flexible activewear
Retail e-commerce is growing at a pace
Consumers to place a higher emphasis on sustainable brands
Premium tastes are emerging in more cities
Older women show a keen interest in apparel
Apparel and Footwear in Romania - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!