PROSPECTS AND OPPORTUNITIES
Womenswear set to see healthy growth thanks to economic recovery and fast fashion
Over the forecast period, womenswear in Vietnam is expected to continue to see gradual growth in retail volume and current value terms, thanks to a better economic performance and rapid growth in the number of inbound tourists. According to the World Bank’s 2024 forecast, Vietnam’s GDP is projected to see 6.
Sustainable fashion will continue to attract attention from Vietnamese consumers
Over the forecast period, sustainable fashions produced using green and recycled materials are expected to continue to receive attention from both manufacturers and consumers. This is mainly due to the rise of the net zero lifestyle, which has been promoted strongly by the government since Vietnam attended the 26th United Nations Climate Change conference (COP26), and stated that achieving net zero emissions by 2050 is an inevitable development goal for the world.
AI will start to penetrate the fashion industry in Vietnam over the forecast period
Over the forecast period, AI technology is expected to penetrate the Vietnamese fashion industry, not only in terms of retail data, but also in terms of producing images and allowing virtual try-on. For example, Modeli.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Vietnam?
- Where is future growth expected to be most dynamic?
Womenswear in Vietnam - Category analysis
KEY DATA FINDINGS
Womenswear records a slight rebound in 2024 in value and volume terms
Retail e-commerce continues to gain share of distribution in womenswear in Vietnam
Fast fashion brands continue to gain favour amongst Vietnamese consumers
Womenswear set to see healthy growth thanks to economic recovery and fast fashion
Sustainable fashion will continue to attract attention from Vietnamese consumers
AI will start to penetrate the fashion industry in Vietnam over the forecast period
Apparel and Footwear in Vietnam - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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