PROSPECTS AND OPPORTUNITIES
Sluggish performance predicted for womenswear in the years ahead
Over the forecast period, disposable income in Spain is expected to remain constrained, particularly in the initial years, due to economic factors such as inflation and high interest rates. With the economic outlook remaining uncertain, retail sales of womenswear are predicted to register sluggish performance in current value terms.
New ways to promote sustainability are likely to emerge as players seek to differentiate and vie for share
Sustainability is a growing concern among Spanish consumers. However, many are not willing to spend extra money on sustainable products, as these items are often more expensive.
Shift in focus could present opportunities for players in womenswear
While the body positivity movement in womenswear initially gained significant traction, companies are looking to redirect their focus towards Gen Z and Gen Alpha. These groups are highly influenced by social media, especially platforms like TikTok, and are known for their intense and demanding consumer engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Spain?
- Where is future growth expected to be most dynamic?
Womenswear in Spain - Category analysis
KEY DATA FINDINGS
Weaker performance for womenswear in Spain in 2024, as women cut back on discretionary spending
Fast-fashion brands remain popular with younger consumers in particular, despite concerns about sustainability
Zara retains top category position amid fierce competition in 2024
Sluggish performance predicted for womenswear in the years ahead
New ways to promote sustainability are likely to emerge as players seek to differentiate and vie for share
Shift in focus could present opportunities for players in womenswear
Apparel and Footwear in Spain - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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