COMPETITIVE LANDSCAPE
Consolidation creates new fashion powerhouse
The womenswear market in Brazil remained relatively concentrated in 2025, with a few players accounting for a significant share of the market. The top companies, including Roadget Business Pte Ltd, Lojas Renner SA, C&A Modas SA, and Lojas Riachuelo SA, maintained significant shares.
New opportunities arise from resale and rental services
The changes in the womenswear market in Brazil present several opportunities for businesses. The growth of resale and rental services, driven by rising price sensitivity and sustainability awareness, is creating new avenues for retailers to diversify revenue streams and appeal to eco-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Brazil?
- Where is future growth expected to be most dynamic?
Womenswear in Brazil - Category analysis
KEY DATA FINDINGS
Increase in employed female population benefits sales of womenswear
Domestic players capitalise on regulatory shifts
Resale platforms drive circular fashion
Outerwear leads sales with a focus on versatility and practicality
AI-driven personalisation and sustainability set to reshape the market
Resale and rental set to be a growing feature of the market
Technology and sustainability creating new business opportunities
Consolidation creates new fashion powerhouse
New opportunities arise from resale and rental services
Apparel and footwear specialists lead sales of womenswear
Digital channels drive growth in womenswear
No new retail brands or concepts emerge
Domestic players capitalise on market polarisation
AI-driven personalisation reshapes competitive landscape
Apparel and Footwear in Brazil - Industry Overview
Improving economic scenario supports growth in apparel and footwear
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Renner boosts its sales through an AI-powered omnichannel strategy
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
Sustainability shaping product design and material choices
Innovative product design drives business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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