COMPETITIVE LANDSCAPE
Global players maintain lead through local relevance and sustainability
Womenswear in Indonesia remains competitive and fragmented, with major players such as Uniqlo Fast Retailing Indonesia PT, H&M Hennes & Mauritz AB and Inditex, Industria de Diseño Textil SA (Zara) maintaining their lead through a blend of global scale and local relevance, with value shares of 5%, 2% and 2%, respectively. Uniqlo gained traction with its LifeWear essentials, including modest-friendly layering pieces and AIRism fabrics, which resonated with Indonesia’s climate and cultural preferences.
Emerging brand, Erigo, gains traction in Indonesian womenswear
Erigo is establishing itself as an emerging force within the Indonesian fashion landscape, earning a strong reputation for producing high-quality, fashionable casualwear with a distinctly modern aesthetic. The brand is increasingly gaining traction within womenswear by consistently aligning its collections with current trends and effectively catering to the dynamic lifestyles of urban youth.
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Overview:
Understand the latest market trends and future growth opportunities for the Womenswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Womenswear in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Womenswear in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Womenswear in Indonesia?
- Where is future growth expected to be most dynamic?
Womenswear in Indonesia - Category analysis
KEY DATA FINDINGS
Market polarisation reshapes womenswear in Indonesia
Market polarisation drives brands to either scale affordability or deepen premium appeal
Mainstream adoption of sustainable materials drives product innovation
Tariffs and local sourcing reshape industry dynamics
Smart clothing and digital shopping expected to boost future sales
Bold shapes and expressive colours to define future womenswear designs
Local brands expected to continue leading sustainability and vintage trends
Global players maintain lead through local relevance and sustainability
Emerging brand, Erigo, gains traction in Indonesian womenswear
E-commerce platforms gain share from apparel and footwear specialists
Uniqlo’s new collection highlights premiumisation trend
Apparel and Footwear in Indonesia - Industry Overview
Consumer demand for affordability and functionality drives innovation
Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
Market polarisation shapes value sales growth
How digital-native challengers are reshaping the Indonesian landscape
Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
Global brands cater to growing consumer preference for sustainability
Omnichannel strategies are expected to become crucial
Indonesian brands pose competition for global incumbents
Emerging local brands capitalise on national pride and digital channels
Offline retail remains dominant, while social commerce drives online sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Womenswear
- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Womenswear research and analysis database.
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